Place Ste-Foy’s Three-Punch Hit

Décor Themes, Design Studio

Canadian mall stretches its holiday marketing investment and reach with consistent story-branding line and multi-year creative series

One creative investment, three years of return and counting. That pretty much sums up the strategy that Canada’s Place Ste-Foy and Orangetango have implemented over the past holiday seasons. Back in 2012, the Quebec City mall commissioned l[...] Tactics Subscribers Read More...

Have You Planned Your #Unselfie Campaign Yet?

Community Relations, Community Room

#GivingTuesday is gaining popularity for all the good reasons

Black Friday and Cyber Monday are firmly set on retailers and shopping centers' annual holiday calendars, but another day of the week is gaining popularity: #GivingTuesday. Slated for the first Tuesday of December, it marks a time when individua[...] Tactics Subscribers Read More...

Before Twitter, There Were Pigeons

Community Room, Fundraisers

The Chantry honored the other messaging birds to commemorate the 100th anniversary of WWI

The are some golden rules to bridging generation gaps. Among them are finding a relatable way for people of different ages to communicate, and focusing on a common interest. The Chantry in Andover, UK, applied them both last year when it hosted [...] Tactics Subscribers Read More...

Late-night Singing a Hit at Cornmill

Entertainment, Special Events

UK mall hosted a choir competition with a Facebook twist.

Madonna’s “Like A Prayer” is not exactly your typical holiday choral work, but it helped one youth choir win £1,000 (just over $1,550) last year when the UK’s Cornmill Shopping Centre (Cornmill) held its Cornmill Chorus competition. The[...] Tactics Subscribers Read More...

Naughty, Naughty Elves!

Entertainment, Special Events

Les Rivières gave away a $5,500 Florida vacation to the best naughty elf hunter

Shoppers were on the lookout for mischievous puppet elves pulling pranks at Les Rivières shopping center in Trois-Rivières, Canada, last holiday season. It was all in the hopes of winning a trip for four to Disney World in Orlando in a contest[...] Tactics Subscribers Read More...

Bell Works Re-Imagines Our Technological History

Shopping Center Business

Somerset Development Corp. takes great care with the past while developing the future of the world-renowned Bell Labs.

It's no exaggeration to suggest that the Bell Labs Holmdel Complex is a cultural institution. The ingenious individuals that worked within its within its walls helped bring to life technology we use daily, including digital cellular phones, orbi[...] Tactics Subscribers Read More...

AsheMorgan to Begin Harbour Town Upgrade

Development News, Shopping Center Business

Two large plazas that will serve as event spaces and interaction hubs are on the plans for the Harbour Town Melbourne center, part of a $146m portfolio.

AsheMorgan has been chomping at the bit to put another mark on the Australian commercial landscape and it intends to do it through Harbour Town Melbourne, which it hopes will become one of the city’s top shopping and entertainment destinations[...] Tactics Subscribers Read More...

CDC Releases Mall-Walking Guide

Community Room, Mall Clubs

The organization compiles common-sense guidelines, practical examples and sensible considerations for planning your own mall-walking program.

If you've ever considered setting up a mall walking program, or you have one you'd like to get more from, help has come from an unexpected quarter: the Centers for Disease Control and Prevention (CDC). The organization released Mall Walking: [...] Tactics Subscribers Read More...

MACERICH AMONG WORLD GAMES HOSTS

Charity Partnerships, Community Room

The developer’s top Southern California properties are supporting the L.A. Special Olympics World Games by hosting foreign athletes, coaches, and spectators.

If you're a sports fan, keeping up with this summer's big events has to be a challenge. The FIFA Women's World Cup, the Pan Am Games and Parapan Am Games, the Tour de France—there's a lot follow. In the Greater Los Angeles region, though, the [...] Tactics Subscribers Read More...

Retailers Get Average Interim Sales Report Card

Retailer Roundup, Shopping Center Business

Multi-channel offering and added value, beyond low prices, are what will draw shoppers, survey shows.

School bells won’t ring for another few weeks in the United States, but the first retail spending report card has already been issued and the results are not stellar. According to Brand Keys, households with children entering preschool through[...] Tactics Subscribers Read More...