Celebrity Designers Create All-New Parents’ Room for Robina Town Centre

Amenities, Celebrity Appearances, Customer Service

Robina Town Centre sought out well-known designers Ayden and Jess for its latest family-friendly efforts.

Ayden and Jess Hogan are celebrity designers whose talents have been highlighted on Australia's The Block Triple Threat and Reno Rumble. They're also a married couple with two children, so they were a natural choice when Robina Town Centre went [...] Tactics Subscribers Read More...

Melbourne’s GPO Celebrates Its City’s Finest

Community Relations, Community Room

The Australian center cherry picks local residents to profile in a way that connects shoppers to their own community.

Some property owners consider their commercial buildings as landmarks on the retail scene, and market them accordingly. ISPT sees Melbourne’s GPO more like an heirloom, a destination in the heart of the city’s central business district that [...] Tactics Subscribers Read More...

ICSC European Award Deadline Looms

ICSC European Shopping Centre Awards, Shopping Center Business

Shopping center council looks to increase number of program participants with new criteria for established properties, discount on multiple entries.

There were eleven properties shortlisted last year for the ICSC European Shopping Centre Awards, and the number could grow for the 2016 edition now that the global property council has made some changes to its program. For one, the Establishe[...] Tactics Subscribers Read More...

UCM Bags Are on the Move

Charity Partnerships, Community Room

Shoppers could win a brand new tote, backpack or traveling bag in this Canadian mall’s back-to-school promotion.

There are three distinctive bags making their way through Ontario’s Upper Canada Mall (UCM) stores, and they’re being stashed with lots of goodies. A Danier men’s weekend bag, RUDSAK women’s tote, and Herschel backpack for tweens are par[...] Tactics Subscribers Read More...

MilestonePod Releases Upgraded App

Community Room, Mall Clubs

Supporting people’s running habits might teach you a thing or two about their shopping patterns, and help your mall gain their loyalty.

Runners are, generally speaking, creatures of habit. They stick to a certain type of shoes, athletic clothing, hydration pack, and electronic gadgets, not to mention a training schedule. That makes them ideal targets for retail marketers looking[...] Tactics Subscribers Read More...

Simon Brings YouTuber Amanda Steele On Board for Back to School

Style Lounge

Image credits: Simon Property Group

Teen Vogue and Simon’s Back-to-School campaign finds millenials where they live: on YouTube.

Teen Vogue's Back-to-School Saturday (BTSS) has become a seasonal tradition, popping up at malls across the U.S. just in time for teen shoppers to get ready for their first days back to class. Returning for its fourth year, BTSS is now a month-[...] Tactics Subscribers Read More...

Ralph Lauren Steps Into Neverland

Charity Partnerships, Community Room

Peter Pan-themed NYC catwalk show and fall collection are tied to Ralph Lauren’s Children’s Literacy Program awareness campaign and fundraiser.

Shoppers with the means to buy designer clothing for their children rarely need an excuse to do so, but Ralph Lauren is giving them one anyway: to help increase the literacy level of future generations. The American fashion house that is known f[...] Tactics Subscribers Read More...

Luxury Camping Comes to the Mall with St Jerome’s – The Hotel

Pop-Up Stores

Above all the busy retail buzz, urban campers settle in for chilly nights of luxury atop Melbourne Central.

The pursuit of the perfect glamping spot—that's "glamorous camping" if you're not familiar—has taken its devotees around the globe. For some, the ideal is an unexpectedly luxurious camping experience deep in the natural world, while others look [...] Tactics Subscribers Read More...

Dennis the Menace Wreaks Havoc at intu Mall

Entertainment, Special Events

Intu Group teams up with The Beano to host family-focused activities and a social-media competition during the summer holidays.

Intu Potteries is looking a lot like Beanotown these days. On July 21, comic book character Dennis the Menace slipped past the UK center’s security team and made himself at home, even adding some personal décor touches to the halls. He’s go[...] Tactics Subscribers Read More...

Highcross Leicester Helps Break Down the Stigma Around Disability

Charity Partnerships, Community Room

Image credits: John Coster, CC BY 2.0

The center works with Leicestershire Centre for Integrated Living on a series of summer events to bring its community closer together.

Shopping centers are the hearts of many communities, communities that inevitably include a diverse group of people. This brings with it an opportunity to highlight members that don't often get much attention, an opportunity that Highcross Leices[...] Tactics Subscribers Read More...