Equality Leads Fall Campaign at Lane Bryant

Advertising Creative Design, Design Studio

#PlusIsEqual campaign focuses on fashion equality while promoting the brand’s Fall ’15 collection.

There's no call to action like a call for equality, and that's just what Lane Bryant has created for its fall fashion campaign. With the tagline 'Plus is Equal,' the campaign calls for equality in media representation for women sizes 14 to 34 wh[...] Tactics Subscribers Read More...

Retail Data Breaches: Is Your Mall at Risk?

Technology Lab, Technology News

If you don’t yet have a CISO on your team, it’s time to add one. That’s one of the tips that Experian’s Michael Bruemmer shared with Tactics.

Cybercrime costs the global economy up to $500 billion annually, and half of online adults have been the victims of it over the past year in America alone. Those are staggering numbers coming out of the Cybercrime Center, a special business unit[...] Tactics Subscribers Read More...

Starwood Retail Launches Wide-Reaching Rewards Program

Loyalty Programs, Sales Promotions & More

Oh, So Simple Rewards will offer shoppers cash-like rewards for shopping at any retailer in Starwood Retailer Partners’ shopping centers.

Mall-wide rewards programs are one of marketing's white whales. Getting dozens of disparate retailers on board with any single scheme is a monumental challenge, particularly when many have successful loyalty programs of their own. Chicago-bas[...] Tactics Subscribers Read More...

Leasing Team Appointed for White City

Leasing, Shopping Center Business

The major West London regeneration project spans 145 acres, and will be a truly multi-purpose hub with new residential units, offices, retail, leisure, and a research and innovation center.

Stanhope Plc and Mitsui Fudosan UK Ltd. have taken another important step in the redevelopment of White City Place and Television Centre in West London. The partners have retained Bruce Gillingham Pollard (BGP) and Restaurant Property to handle [...] Tactics Subscribers Read More...

Ivanhoé Cambridge Launches YouTube Series

Social Media Campaigns, Technology Lab

Global developer focuses on the human experience to position its real estate portfolio as more than an accumulation of building addresses on a map.

Shopping centers and mixed-use developments are living organisms, not just brick-and-mortar constructions. That’s the message that Ivanhoé Cambridge is striving to get across through a series of branding videos that it released a few days ago[...] Tactics Subscribers Read More...

Southgate Centre Hosts (Almost) Authentic Van Gogh Exhibition

Entertainment, Special Events

New reproduction technology allows shoppers to get their hands on exact replicas of some of Vincent van Gogh’s masterpieces.

Without traveling to Amsterdam, one might never see Van Gogh's Landscape at Twilight or The Bedroom in all their visual glory. Next month, however, Southgate Centre shoppers will come as close as they can get without traveling around the world, [...] Tactics Subscribers Read More...

Greenstone Gets First Hamleys in South Africa

Retailer Roundup, Shopping Center Business

Shopping center rolled out the red carpet to welcome the famed UK toy emporium during a VIP-studded launch event.

If you were browsing around the halls of Greenstone Shopping Centre on August 20, you probably would have thought that the circus had just come to town. The Jeppe Boys bag pipe band and its Grand Master, flanked by The Transformers, Kung Fu Pand[...] Tactics Subscribers Read More...

Friars Walk Grand Opening Set for November

Development News, Shopping Center Business

Marketer Victoria Holloway to capitalize on pre-holiday timing and involve the local community to launch Queensberry Real Estate’s first retail project.

It’s been five years since Queensberry Real Estate (QRE) was formed, and the UK developer has now begun the countdown to the opening of its first retail and leisure center: Friars Walk in Newport. QRE has confirmed that it will launch the sche[...] Tactics Subscribers Read More...

H&M Circles Back to Sustainability

Community Room, Sustainability

New lines and new competitions showcase the retailer’s dedication to closing the fashion loop.

Fast fashion retailers like H&M have developed a reputation for waste, and not without cause. According to the brand's own numbers, H&M sells over 600 million items each year, many of which end up adding to the millions of tons of textile waste [...] Tactics Subscribers Read More...

Green Is Beaugrenelle’s Idea of Parisian Chic

Community Room, Sustainability

The French center’s designs on delivering the department store of the 21^st Century means environmental and social sustainability are integral to everything its management team does.

A Parisian retail destination that’s steps from the Eiffel Tower with view to the Seine River is bound to have a certain cachet. Beaugrenelle certainly does with its up-market 15th arrondissement location, chic boutique roster and contemporary[...] Tactics Subscribers Read More...