John Lewis Has Competition for Its Annual Holiday Ad

£700 parody goes up against £7 million Christmas production.

John Lewis always makes a statement with its annual Christmas ad, and this year is no exception. The retailer spent a reported £7 million (approximately US$10 million) to create an award-worthy short about a little girl reaching out to the man [...] Tactics Subscribers Read More...

CF Fairview to Grant Santa Flight Wishes

Charity Partnerships, Community Relations, Community Room

Pointe-Claire shopping center teams up with Air Transat and Children’s Wish Foundation to send families off in search of St. Nick in holiday contest.

CF Fairview Pointe Claire could be looking at record Santa photo sales and stroller rental bookings this year if its contest takes off. Until December 1, The Canadian mall and its visiting families will be swapping receipts for both with forms t[...] Tactics Subscribers Read More...

More Cheap Chic Fashion Lands in Dallas

Retailer Roundup, Shopping Center Business

Texas mixed-use, open-air center welcomes its catchment’s first F21 Red, Forever 21’s aggressively priced concept store.

The Shops at Park Lane has beaten its competitors in getting the first F21 Red store in Dallas. It’s a good catch for a center that sells consumers on what it calls smart luxury. The 19,603sq.ft. two-level Forever 21 concept store opened recen[...] Tactics Subscribers Read More...

BCC Finds New Opportunities for Loyalty in an App

Apps, Technology Lab

Bramalea City Centre’s new app makes tracking loyalty program interactions a breeze.

Call it the second wave of shopping center app development: even those centers that opted for mobile websites are now considering apps, because beacon technology allows them opportunities for fascinating app interactions. Bramalea City Centre (B[...] Tactics Subscribers Read More...

Sandra de Jenken Takes Up ICSC Post

Appointments, People on the Move

The former French government executive and event organizer will make the move from Paris to Queen Anne’s Gate in London.

Sandra de Jenken is the new managing director of ICSC Europe, edging out other candidates to take over the portfolio from Mike Morrissey, the council’s executive VP and chief global officer. A seasoned executive whose background includes worki[...] Read More...

Santa HQ Comes to Macerich Malls

Entertainment, Special Events

Image credits: HGTV

The company teams up with HGTV and others to create a digitally-savvy Christmas.

This holiday season, visitors to some Macerich centers will get to experience a new take on Santa's workshop, one reimagined for the 21st century. What does that mean? Selfies, tablets and digital portals, to start. Santa HQ is the result of [...] Tactics Subscribers Read More...

University Village Gets Its Own Amazon

Leasing, Shopping Center Business

Image credits: Amazon

The online retail giant makes an aggressive move into brick-and-mortar retail.

Seattle's University Village just earned a unique distinction: it's the new home of the world's first Amazon Books store. Amazon - that beloved online retail behemoth - got its start as the first major online bookstore. Before it shook up the[...] Tactics Subscribers Read More...

Barbie Reimagines Possibilities for Girls

Technology Lab, Viral Advertising

The toy brand finds a new approach to empowering its audience.

Recently, we've seen a spate of ads that build an audience by offering empowering messages to young girls and women. Dove, Always, and Goldieblox have all run successful ad campaigns on that principal. Now there's a new contender in the empowerm[...] Tactics Subscribers Read More...

Swansgate Shoppers Rally For Breast Cancer Care

Charity Partnerships, Community Room

Image credits: Swansgate Shopping Centre

Crazy Hats charity appeal raises funds for an important cause.

Swansgate Shopping Centre came out of October with great news: £3,340 (US $5137) raised for breast cancer care during Breast Cancer Awareness Month. The center invited volunteers from the Crazy Hats Breast Cancer Appeal in for two days of c[...] Tactics Subscribers Read More...