Kiwi Spreads Joy through Augmented Reality

Social Media Campaigns, Technology Lab

Social media is at the heart of the tech-based holiday experience that debuted yesterday at six New Zealand shopping centers.

With the holiday retail season now in full swing, which shopping center doesn't claim to have the power to deliver a magical experience to its customers? Kiwi Property, though, believes it might have found a way to live up to expectations this y[...] Tactics Subscribers Read More...

Mall Hopes to Cash In on iWatch Appeal

Sales Promotions & More, Seasonal Giveaways

If shoppers eat too many chocolates this month, they can’t blame it on Santafé Medellín’s techie advent calendar.

There's always a bit of a rivalry that builds around Advent calendars, and not just between family members or friends. Retailers and shopping centers get caught up in it as well, and their marketers do their best to find creative twists on the o[...] Tactics Subscribers Read More...

The Palms Welcomes New Residents to the Neighborhood

Community Relations, Community Room

A proper block party creates ties between the center and a new development nearby.

Scoping out the local shopping center is a big step when you move to a new neighborhood and get to know the area. It can be a little harder, on the other hand, for the local shopping center to get to know an entirely new neighborhood. That's [...] Tactics Subscribers Read More...

Oxford Properties Banking on Mrs. Claus

Sales Promotions, Sales Promotions & More

Canadian group trials the self-gifting angle at Upper Canada Mall and other properties to encourage female shoppers to indulge a little more during the holidays.

Santa is indisputably the Christmas front man, but Mrs. Claus is the one who makes holiday magic happen without getting much credit. As far as the Oxford Properties Group marketers are concerned, it’s a metaphor for what happens in real life i[...] Tactics Subscribers Read More...

Moomins Arrive in Mexico

Leasing, Shopping Center Business

Mall Galerías Guadalajara chosen as the site of the first Moomin Shop in the Americas.

The Moomins are beloved around the world, but until now, the famed children's characters haven't been as available to shoppers in North America as they have to those in Europe. This month, the first Moomin Shop in the Americas opened in the Gale[...] Tactics Subscribers Read More...

Mog Returns for Sainsbury’s Christmas Ad

Technology Lab, Viral Advertising

The clumsy storybook cat is resurrected for the holidays.

Sainsbury's 2014 Christmas ad was panned by many as a mistake: the brand made use of the story of the Christmas truce of 1914 in what some considered a crass, commercial manner. This year, the retailer has taken a safer path. It reached out [...] Tactics Subscribers Read More...

ICSC 2016 European Conference Details Announced

ICSC European Shopping Centre Awards, Shopping Center Business

“Authenticity: Differentiating Retail” is the theme of next year’s conference.

ICSC is ramping up preparations for its 2016 European Conference, to be held on April 18-19 2016 in Milan, Italy. The annual retail real estate conference will explore how you can build an authentic, one-of-a-kind brand to differentiate yourself[...] Read More...

Santa Signs His Way Into Shoppers’ Hearts at intu Metrocentre

Customer Service, Special Needs

Signing Santa meeting goes viral.

For children with hearing impairments, a visit with Santa can be a trying experience. So intu Metrocentre set out to bring them some holiday cheer with two days of signing Santa experiences. The centre's marketing team came up with the idea a[...] Tactics Subscribers Read More...

The Friary to Plant Its Own Forest

Seasonal Giveaways, Sustainability

The center promises to turn shoppers’ holiday purchases into gifts for the planet.

Glancing at The Friary’s holiday launch photos, you might miss Santa altogether. It’s easy to do. He didn’t don his velvety red suit for the UK center’s November 19 event, but a fur-lined green robe that harks back to the Christmas tradi[...] Tactics Subscribers Read More...

New Bayfair Initiative Protects Pets from the Heat of Summer

Amenities, Customer Service

Image credits: Bayfair Shopping Centre

Centre hopes to keep dogs safely out of hot cars this summer.

There are a lot of things you shouldn't leave unattended in your vehicle while you shop: electronics, keys, other valuables, and - of course - helpless living creatures. Each summer brings with it a new campaign to raise awareness of just how da[...] Tactics Subscribers Read More...