Mall Shoppers Are Playing It Forward

Frasers Centrepoint Malls have their customers swap playtime for donations.

This Year of the Monkey, Frasers Centrepoint Malls is celebrating with a charity event that will take its roving giant ball pool to six centers across Singapore. After a successful introduction to more than 1,000 visitors to Causeway Point in ju[...] Tactics Subscribers Read More...

Greenwood Plaza to Host Rooftop Picnic

Food & Beverage, Sales Promotions & More

$5 lunchbox meal deals, live entertainment and lounging amenities await office workers.

Picture this: sunshine, deck chairs, hammocks, picnic rugs, lawn games, and plenty of food to keep the party going. Sounds like a holiday, right? Now take that setting and transport it high above the ground on an iconic building's rooftop, and y[...] Tactics Subscribers Read More...

Mayfair Shoppers Make #PinkShirtPromise

Community Relations, Community Room

Canadian center is on a mission to help end bullying, and it starts with Post-it notes.

The first step in tackling a problem is to talk about it. It’s the approach that Mayfair Shopping Center’s (Mayfair) management team is taking with #PinkShirtPromise, a community outreach campaign to help stop bullying. Through a partnership[...] Tactics Subscribers Read More...

Alhambra Seeks People for Acts of Kindness

Charity Partnerships, Community Room

UK center intends to find worthy candidates in the community via an online search.

Alhambra Shopping Centre is feeling particularly generous this year. It has already planned a full roster of random acts of kindness that it intends to perform all year, just to give local residents of Barnsley, UK, something to smile about and [...] Tactics Subscribers Read More...

Shoppers Get Portraits Etched in Chocolate

Entertainment, Special Events

The Artist links Hong Kong mall’s special event and promotion to charity fundraiser.

Not too may people can claim to have their face on a consumer product. That’s usually reserved for those of a certain status—from statesmen to artists. At Harbour City, though, ordinary shoppers are enjoying that privilege, thanks to a joint[...] Tactics Subscribers Read More...

Looking for Love in the Grocery Aisle

Sales Promotions & More, Seasonal Giveaways

Northland Shopping Center Holds Love Trolley Competition for Valentine’s Day.

Let's face it; not everyone is comfortable heading to a bar for a blind date or clicking on a website to find a soulmate. Northland shopping center in Preston, Australia, just might have a less unnerving proposition: an encounter at a grocery st[...] Tactics Subscribers Read More...

Painting the Town Red for Lunar New Year

Sales Promotions & More, Seasonal Giveaways

Vancouver’s CF Pacific Centre Collaborates with The Style Spy Blog to Treat Shoppers.

Vancouverites are getting unexpected gifts from their local CF Pacific Centre. The Canadian downtown mall has been stopping people on the street randomly and giving them free red accessories to celebrate the Lunar New Year. That's how Joel got a[...] Tactics Subscribers Read More...

Westfield Shoppers Follow Actors’ Style Lead

Social Media Campaigns, Technology Lab

Variety feature gets fashion hounds closer to celebrities’ best kept style secrets.

Stylists always claim to be in the know when it comes to celebrities' red carpet-worthy looks. The Westfield marketing crew can actually do it with a straight face. The developer has signed on as the fashion partner of Variety Studio: Actors on [...] Tactics Subscribers Read More...

Valentine’s Day Enigma at Carré Sénart

Customer Service

French shopping center surprises and delights unsuspecting customers.

France's Carré Sénart likes to surprise its customers—with sales, events, promotions, and giveaways. That's why everything the center does is meant to be true to its "Unexpected Shopping" tagline. The latest proposition, besides some allurin[...] Tactics Subscribers Read More...

Meadowhall to Appoint Student Director

Entertainment, Special Events

UK mall seeking insights on how to best engage would-be student customers.

Meadowhall in Sheffield, UK, has added an extra seat in its boardroom and it's reserving it for its first-ever student director. The shopping center has now launched a search to find the right person to officially join its management team and he[...] Tactics Subscribers Read More...