Yorkdale Has Students Primed for Prom

Style Lounge, Stylist and Personal Shopping Services

Seasonal campaign includes a contest to win back prom purchases, up to $1000.

You've heard this before: The key to developing a successful business concept is to identify a consumer pain point and offer some relief. Yorkdale is one of the shopping centers focusing on students' built-up angst around The Prom. The Canadian [...] Tactics Subscribers Read More...

The Light to Host Secret Speakeasy Soiree

Entertainment, Special Events

The 1920s theme event will double as a fundraiser to help support the homeless.

Now here's an interesting proposition: Mark April 22 down on your calendar for a special dinner. Where? Who's Coming? What kind of food will be served? The Light isn't telling shoppers much of anything else, and it makes sense. It is, after all,[...] Tactics Subscribers Read More...

Night Owls Coming to Shoppi Tivoli

Sales Promotions, Sales Promotions & More

Customers will be treated to retail deals and entertainment on the eve of Good Friday.

Exciting things happen after the sun sets. At least that's what Shoppi Tivoli is telling its target customers to get them psyched to roam its halls and visit its stores a little longer this coming March 24. The Swiss center has planned a late sh[...] Tactics Subscribers Read More...

The New Starbucks Loyalty Program: Too Risky?

Loyalty Programs, Sales Promotions & More

Allan Haims of StepsAway shares his thoughts with Tactics on the coffee giant’s change in marketing strategy, and what’s at stake.

Coffee lovers around the world have been warned: Starbucks is introducing a new loyalty program next month. That means customers will no longer be rewarded based on how often they visit the retail giant's coffeehouses, but on how much they spend[...] Tactics Subscribers Read More...

313@Somerset Holds Green Fashion Swap

Community Room, Sustainability

Female customers will exchange their unwanted apparel for tickets to use on Swap Day.

Come in and spend nothing. It's an unusual marketing pitch for a shopping center, but that will be 313@somerset's call to action this coming March 19 when it will hold its Swap Day. The event is for women only (age 18 or older) and will give par[...] Tactics Subscribers Read More...

Kids Make Futuristic Gadgets at The Mall

Entertainment, Special Events

Young visitors got creative at The Mall Wood Green’s pop-up Gadget Design Center.

The Mall Wood Green in the UK was recently on the hunt for the most mind-blowing gadgets of the future, and it looked to kids to create them. Shoppers will soon be able to discover what ideas came out of the afternoon Gadget Design Center sessio[...] Tactics Subscribers Read More...

Chadstone Influencers Have Shoppers Pegged

Catwalk Shows, Style Lounge

Chadstone – The Fashion Capital will be streaming its AW16 runway live this week.

Shoppers have been teased about this on Facebook for over a week, but they'll soon finally get their style ID. Chadstone - The Fashion Capital will be streaming its Autumn Winter 16 runway show live online at 7 pm tomorrow. That means the Austra[...] Tactics Subscribers Read More...

Malls, Retailers Celebrate International Women’s Day

Community Relations, Community Room

From educational to militant to fun—shopping destinations around the world find their own way to show their solidarity for women.

If you're going to shop, you might as well do it for a good cause. By that, we don't mean enhancing a shoe collection or getting the latest gadget, but making a positive impact on others. Fashion retailer Esprit enabled its customers to do just [...] Tactics Subscribers Read More...

ICSC Names European Conference Speakers

ICSC European Conference, Shopping Center Business

More than 700 shopping center professionals from across Europe and beyond are expected to gather in Milan next month.

If you want your shopping center to stand out in the marketplace, look to authenticity as a differentiating factor. It sounds simple enough, but for many developers and their marketers it's an arduous task that they never quite seem to be able t[...] Tactics Subscribers Read More...

Square One Targets Luxury Shoppers

Advertising Creative Design, Design Studio

The Canadian mall hopes to cash in on Greater Toronto’s growing niche market.

There's a luxury shopping wave sweeping through some major Canadian retail markets and Square One is hoping to catch it. This past weekend, the Toronto center began to position itself by hosting a media preview of its new luxury shopping wing an[...] Tactics Subscribers Read More...