Mini Medics to the Mall Rescue

Little Lifesaver Education Victoria takes its emergency response workshop to Bendigo Marketplace.

Ask eight-year-old children to load some game apps on your mobile phone and they'll do it in a jiffy. Ask them to tend to a friend's bleeding finger and they might not be so competent. Australia's Bendigo Marketplace and Little Lifesaver Educati[...] Tactics Subscribers Read More...

The Mall Paints the Town Pink

Community Relations, Community Room

Shoppers pitched in to help create the UK center’s flamingo-themed parade float.

Pink Flamingos? No, this isn't Florida but a city in the UK. Locals had The Mall Luton and themselves to thank for that as they recently watched the shopping center's giant flamingo-themed float go by in the parade that marked the 40th anniversa[...] Tactics Subscribers Read More...

Nickelodeon Coming to intu Lakeside

Development News, Shopping Center Business

Deal with Parques Reunidos, Viacom will lead to new family entertainment center.

SpongeBob SquarePants, Dora The Explorer and other popular cartoon characters will get their own permanent space at intu Lakeside near London, UK. intu has reached an agreement with leisure park operator Parques Reunidos and Viacom International[...] Tactics Subscribers Read More...

WithMe Rethinks Retail at Macerich Center

Technology Lab, Technology News

Century 21 Department Store will pop up at Santa Monica Place for six weeks.

Santa Monica Place might have to come up with a new leasing category to keep track of its latest incoming tenant's performance. E-tailer, pop-up, high-tech entertainment venue, flagship store—WithMe is all of that, and it's debuting today at t[...] Tactics Subscribers Read More...

Facebook Leads Shoppers to $2 Food Trail

Customer Service

Aussie destination gets social in attempt to attract record crowds to bi-annual event.

Sunnybank Plaza and Sunny Park Shopping Centre have already bumped up the number of restaurants and vendors that will participate in the annual $2 Food Trail Winter Edition to more than 40. Now the Brisbane, Australia, retail and leisure destina[...] Tactics Subscribers Read More...

What Does Your Mall Smell Like?

Design Studio, Visual Merchandising

Fleurs de Ville installation adds a hint of fragrance and touch of color to two Ivanhoé Cambridge malls.

Spring is what the marketers at Mayfair Shopping Centre and Oakridge Centre would say, and with good reason. The two Ivanhoé Cambridge properties on Canada's West Coast have welcomed the new season with the inaugural Fleurs de Ville exhibition.[...] Tactics Subscribers Read More...

Singapore Shoppers Hit the Mall Beach

Sales Promotions, Sales Promotions & More

313@somerset’s sales promotion and movie tie-in event wraps up this weekend.

A life of leisure is tough, but someone's got to step up and live it. Just ask shoppers at Singapore's 313@somerset. They're being treated to a #313LIFEISABEACH event and sales promotion, and chances are they're doing their best to cope. Laun[...] Tactics Subscribers Read More...

Mall Donation Fills School Funding Gap

Community Relations, Community Room

The Broadwalk Centre strengthens support to local Edgeware Primary School

Children walking to school is becoming a rare sight on UK streets, but one charity is hoping to reverse the trend. With numbers having nearly halved over the past four decades, Living Streets is on a mission to get kids walking more and The Broa[...] Tactics Subscribers Read More...

Mall to Open a Summer Candy Academy. Sweet!

Décor Themes, Design Studio

Hyperdome is adding another children-focused chapter to its marketing playbook.

When Hyperdome wrapped up its April in Wonderland campaign, marketing manager Melissa Shaw and her team knew they were onto something. The Queen of Hearts theme, based on Alice in Wonderland, and all its spin-offs were a hit with children and th[...] Tactics Subscribers Read More...

Smart Sneakers Enable Customer Wayfinding

Technology Lab, Technology News

easyJet’s Sneakairs prototype uses app, GPS to walk users to their destination.

If James Bond ever were to abandon his suits and ties for more casual wear, he'd probably pack a pair of Sneakairs before jetting off to an overseas mission. These are no ordinary shoes, but prototype smart sneakers that UK budget airline easyJe[...] Tactics Subscribers Read More...