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Parent Influencers: Get to Know and Love Them

Technology Lab, Technology News

Erica Ehm of YummyMummyClub.ca explains why 2016 will belong to retail marketers who have a clear amplification strategy for their online content.
Everyone’s an expert. That phrase used to be steeped in sarcasm and used to chastise people who shared their knowledge without necessarily having related formal education or the backing of a recognizable organization. How things have changed. [...] Tactics Subscribers Read More...

Spring & Easter: Tech Twists Are Everywhere

Apps, Technology Lab

Shopping centers and retailers are using innovative ways to assist shoppers.
Spring is a time to shed heavy gear and step outside to smell the new flowers, but chances are there’s an app for that. In all seriousness, the prospect of warmer weather and longer days does not lighten consumers’ reliance on technology. Wh[...] Tactics Subscribers Read More...

Finally, A Mall Rest Area That Is Actually Restful

Amenities, Customer Service

Qwartz Centre offers chaise lounge equipped with an interactive music unit.
No matter how plush a mall’s common area seating is, relaxing is tough with the crowds buzzing about and pop music tracks blaring out of retail shops. Qwartz Centre has a solution for that: a futuristic-looking, pod-style chaise lounge equippe[...] Tactics Subscribers Read More...

Nerd Alert: Back to Online Security Basics

Technology Lab, Technology News

Alison Monday shares the essential security tips from which anyone who uses a computer or phone can benefit.
It's been a tough few weeks of "un-hacking" websites for folks that found themselves unable to access their homepage or dashboard due to a major security breach. As much as I love being able to save the day, I'd so much rather not see people in [...] Tactics Subscribers Read More...

Tenant Relation Have Got You Down? Toolbox Recommends Loading Its App

Apps, Technology Lab

Mallcomm turns the property into a retail community where streamlined, two-way information sharing is at the heart of daily operations.
If general managers had to post their tenant relationship status on their mall’s Facebook page, chances are it would be, “It’s complicated.” The pressure to attract customers and deliver sales, different takes on brand management, tight [...] Tactics Subscribers Read More...

Live Online Concierge

Mall Websites, Technology Lab

Oakridge Centre placed an online concierge interface on its homepage.
Live chats are now commonplace on the websites of companies delivering technology services to consumers. Oakridge Centre has taken a page from that marketing playbook and placed an online concierge interface right on its homepage. To engage with[...] Tactics Subscribers Read More...

Millennials Will Dig this Tram Depot Food Hall

Development News, Shopping Center Business

Mirvac turns the heritage-listed Rozelle Tramsheds into a destination hall for shoppers seeking new food experiences.
If you had to draw a list of criteria necessary to get 'eco-tainment' focused Millennials excited about a shopping center project, Mirvac's Tramsheds would tick many of the boxes. Located in a restored heritage-listed Glebe depot, it's about to [...] Read More...

Art for All at Westfield Palm Desert

Community Relations, Community Room

Partnership with CVAS opens mall doors to visual artists, musicians, emerging retail brands, and more.
Self-expression isn't the exclusive privilege of artists whose works make it into major galleries. It belongs to anyone who dares to do it. Residents of Palm Desert, California, are lucky enough to have a permanent space that can spark and suppo[...] Tactics Subscribers Read More...

Fashion & Festivals: Summer in Montreal

Sales Promotions & More, Seasonal Giveaways

MEC heads toward another season of fashionable fun in the sun with daily giveaways.
This has been a trying spring for fashionistas in the French-Canadian city of Montreal. Warm and sunny days followed by snow and sleet—Mother Nature's indecisiveness has left shoppers hesitating to splurge on a new seasonal wardrobe. The Montr[...] Tactics Subscribers Read More...

Almighty Dog Honored at Cottonwood Mall

Celebrity Chefs, Food & Beverage

New Mexico shopping center sets the stage for an open-air battle of chefs.
Americans like their dogs—the furry ones and those that end up on their plates once the BBQ season arrives. That gave the marketing team at Cottonwood Mall an idea: why not celebrate both in one go? It plans to do so on June 11 when it hosts i[...] Tactics Subscribers Read More...
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