Trinity Leeds Seeks More Than Consumer Allegiance

Loyalty Programs, Sales Promotions & More

Land Securities says its center’s loyalty program is as painless for retailers to implement, as it is easy for shoppers to use.

There’s nothing revolutionary about mall reward programs. The purpose is usually the same: get shoppers to come in, stay longer, explore more shops, and spend. It doesn’t mean, however, that your marketing team should give up on innovation. [...] Tactics Subscribers Read More...

Gearing Up for Mall 2.0

Technology Lab, Technology News

Today’s dream shopping center is a mobile Web-supported, interactive offline/online environment where visitors are able to connect, socialize, do business, eat, learn, explore art and culture, and be entertained. Oh, and there are stores there too.

There’s a lot that goes into building or redeveloping a shopping center. Architecture, design, utilities planning, facilities, parking lot, and tenant mix— the list goes on. Amidst the stressful months, or years, of trying to do it all on sc[...] Tactics Subscribers Read More...

Ivanhoé Cambridge Trials Interactive Digital Windows to Promote Gift Buying

Sales Promotions, Sales Promotions & More

Window-shopping is no longer synonymous with missed sales for two Canadian malls.

Having trouble finding holiday gifts for certain people in your life? Be it your daughter’s teacher, a co-worker or Mr. and Mrs. Perfect who are hosting the neighborhood open house this year, Ivanhoé Cambridge’s marketers feel your pain. Th[...] Tactics Subscribers Read More...

Facebook Community Pride Campaign Loosens Stockland Shoppers’ Purse Strings

Community Relations, Community Room

Stockland Hervey Bay created a Facebook competition and asked residents to submit images that they felt captured the essence of their community.

Have you ever looked at a community-focused retail campaign and thought, “Nice pics, but this seems a little contrived?” Probably, and likely so have consumers. The real deal always trumps substitutes, and that’s why Stockland Hervey Bay w[...] Tactics Subscribers Read More...

CDS Digital Hoarding Drives Traffic to CF Markville’s Food court

Food & Beverage, Food Court Promotions, Sales Promotions & More

Cineplex Digital Solutions (CDS) uses digital hoarding and interactive kiosks to help CF Markville drive traffic to its Express Eatery food court.

You might not be dreaming of a spicy chicken wrap while you’re trying on a pair of shoes at the mall, but Cineplex Digital Solutions (CDS) thinks it can plant that idea in your head with its digital hoarding and interactive kiosks. It recently[...] Tactics Subscribers Read More...

eBay Turns Boxing Day Selling on its Head

Sales Promotions, Sales Promotions & More

eBay helps shoppers turn unwanted holiday gifts into cash.

Once the holiday fairy dust settles, many households across America will find themselves with too much stuff. No tearjerker here, it’s a first-world problem. Still, stashing unwanted gifts in drawers and closets is wasteful so eBay came up wit[...] Tactics Subscribers Read More...

Welcome to the Tenants’ Eastland

Technology Lab, Technology News

Eastland created a namesake community portal that supports its retailers’ professional lifestyle.

Retailers put a lot of effort into delivering in-store and online experiences that will attract shoppers, encourage repeat visits and steadily increase sales. It isn’t lost on the Eastland marketing team, though, that they are also consumers a[...] Tactics Subscribers Read More...

This Homepage Design Makes You Want to Shop

Mall Websites, Technology Lab

Dulles Town Center doesn’t tell shoppers why they should stop by; it shows them.

Catchy taglines and premium stock photographs of happy shoppers are great if your mall’s marketing team wants to win design awards. However, they might do very little for your bottom line. Luckily for Dulles Town Center (DTC) in Atlanta, Georg[...] Tactics Subscribers Read More...

Vloggers Have Mall Shoppers’ Gift Lists Covered

Sales Promotions, Sales Promotions & More

From cologne for him to top toy tips from a little personal shopper, Manchester Arndale’s gifting video series is part resource part entertainment.

If you think that putting the squeeze on your graphic design team is the best way to produce standout marketing collateral, have a talk with yourself. The barrier to innovation might not be design or execution, but the concept itself. Take Manch[...] Tactics Subscribers Read More...

Outlook 2016: Top 7 Tech Trends

Technology Lab, Technology News

Tech gadgets won’t think for you, but they’ll get better at anticipating your needs.

Forecasters at the Interbrand consultancy and Ready Set Rocket, a digital marketing agency, are hedging their bets on a few trends coming our way this year. By the looks of it, there will be plenty of opportunities for brands that are tuned into[...] Tactics Subscribers Read More...