Retailers See Homeless As Prime Customers

A French shop owners’ association holds donation promotions and events.

At first glance, the icons that one can spot in the windows of shops lining the streets in and around the 11th arrondissement in Paris could be mistaken for tourist signs. A public phone, a water faucet and glass, a mobile, some speech bubbles�[...] Tactics Subscribers Read More...

TDC Revs Up Jaguar Car Display

Design Studio, Visual Merchandising

Luxury car manufacturer gets a more interactive platform for Vivid Sydney 2016.

Let's be honest, car displays are not the most exciting in the world of visual merchandising. They usually don't offer would-be customers more than well-polished models that leave much to the imagination. The Technical Direction Company, togethe[...] Tactics Subscribers Read More...

WEM Lands Stop on Hit TV Show’s Tour

Entertainment, Special Events

Mega mall will take its shoppers as close as they can get to the Backstage set.

There's a lot that goes on in a performing arts school for teenagers, and many of West Edmonton Mall's (WEM) shoppers have been glued to their TV screen to watch the drama unfold on Fresh TV 's Backstage show on the Family Channel. They'll get e[...] Tactics Subscribers Read More...

This Public Artwork Has Over 3,500 Images

Community Relations, Community Room

Collaborative art project earned Royal Victoria Place a marketing award.

Royal Victoria Place's (RVP) owners are currently polling the community and dreaming up redevelopment plans that might bring a state-of-the-art rooftop cinema to the UK property. But when it recently came time to celebrate the center's 21st birt[...] Tactics Subscribers Read More...

The Increasing Marketing Power of Emojis

Technology Lab, Technology News

Tactics turned to Travis Montaque to better understand the phenomenon and the value of emoji fluency.

The Oxford Dictionaries word of the year for 2015 was aka the “Face with Tears of Joy” emoji. Merriam-Webster also added the word emoji to its dictionary this year. What does that tell you? Emojis, those small digital images or icons, have b[...] Tactics Subscribers Read More...

These Interactive Eatery Tables Do Everything Except Cook

Technology Lab, Technology News

Inamo St. James restaurant has E-Tables on whose surface guests can tap to complete self-service tasks.

At the Inamo St. James restaurant in London, diners come as much for the experience as they do for the pan-Asian fusion fare. That’s because the trendy Regent Street eatery has E-Tables on whose surface guests can tap to complete self-service [...] Tactics Subscribers Read More...

Looking for Retail Staff? There’s an App for that

Apps, Technology Lab

Wirkn might succeed in ridding you of your “searching for a needle in a haystack” feeling.

If you can find your soul mate through an app, then why not your next star employee? A few retailers and shopping centers are looking for their match with the help of Wirkn, a Canadian-based employment solution provider that developed a namesake[...] Tactics Subscribers Read More...

Kinetic Light Show Reduces Mall Decor Footprint

Décor Themes, Design Studio

Broadway Shopping Centre unveiled Luminous, a series of six kinetic light shows.

Broadway Shopping Centre was all decked out for the holidays last season, but you couldn't find any shoppers tripping over baubles or garlands obstructing retailer sightlines. The Australian mall unveiled Luminous, a series of six kinetic light [...] Tactics Subscribers Read More...