JLL Takes on Tinder in Love Match

Advertising Creative Design, Design Studio, Viral Advertising

Summer campaign hails the virtues of face-to-face romantic encounters.

Swipe right, swipe left. You know—pardon, have heard of—the Tinder match-making app. Well, JLL thinks there's a better way for people to find a mate: go to the mall and meet potential matches in person. One of the properties it manages, T[...] Tactics Subscribers Read More...

Pacific Fair to Get a PR Boost from Vogue

Customer Service

Magazine will lend its highly coveted name to the center’s first fashion fair.

The chances of Pacific Fair's planned re-launch getting lost in the mass of retail news are slim to none. The Australian shopping center will unveil its redeveloped self in high style this coming September 8, when it hosts its first-ever Vogue F[...] Tactics Subscribers Read More...

Malls Turn their Attention to Seniors

Community Relations, Community Room

Oakridge, Castle Plaza among centers recognizing the value of the 55+ set.

Oakridge is one retail destination that can claim to grow with its shoppers. The Canadian upscale mall runs a Senior's Centre (OSC) whose more than 400 members, ages 55 and older, drop in regularly to socialize, take a fitness class, play games,[...] Tactics Subscribers Read More...

Print or Online? The Ad Debate Continues

Technology Lab, Viral Advertising

Stephanie Potter of UK-based Shoppertainment has some tips for retail marketers.

Whether it’s B2B or B2C, every company uses advertising in one way or another to build and develop brand awareness. Print advertising dates back to the early 19^th Century, when Pears Soap used targeted slogans and graphics to attract consumers[...] Tactics Subscribers Read More...

Hyperdome Has One Sweet Decor Theme

Décor Themes, Design Studio

The Candy Academy pop-up is fully operational at the Aussie mall.

After months of planning and a few teasers to generate some word-of-mouth promotion, The Candy Academy is now up and running at Hyperdome shopping center. Launched at a Kid's Club VIP preview evening on June 18, the pop-up destination has the go[...] Tactics Subscribers Read More...

Students Turn Mall Furniture into Art Pieces

Charity Partnerships, Community Room

CrownGate’s decorating competition has transformed its indoor environment.

CrownGate Shopping Centre received 622 entries for its second annual decorating competition, and now nine students from the Herefordshire and Worcestershire (UK) regions will see their book-shaped bench art on display within the center's Chapel [...] Tactics Subscribers Read More...

Mall Shows Real Impact of Donations

Charity Partnerships, Community Room

World Vision experiential installation takes Broadwalk shoppers on Journey of Hope.

Who knows what really happens to charitable donations? It's the type of question that often prevents people from opening their wallets and contributing to the many causes that fundraisers champion. It's with this in mind that World Vision, a glo[...] Tactics Subscribers Read More...

Mall Walkway Gets a Timely Facelift

Shopping Center Business

Moreno Valley Mall has plans for what could have been an off-putting area.

What do you do with an empty mall walkway? You dress it up and hope for the best. Moreno Valley Mall didn't quite leave things entirely to chance when it decided to cover up a rather dreary-looking walkway, even if it will now be up to shoppers [...] Tactics Subscribers Read More...

Nestlé Unveils Its Past with Nest Pop-up

Community Relations, Community Room

Exhibit takes visitors on the brand’s successes and challenges over the past 150 years.

It's been 150 years since Henri Nestlé opened his first factory in Vevey at Lake Geneva, Switzerland, back in 1866. To mark this milestone, the brand went back to its birthplace to set up a 6,626 m2 (just over 71,322 sq.ft.) pop-up open house t[...] Tactics Subscribers Read More...

Malls Get Their Game Face On

Community Relations, Community Room

Fans offered plenty of opportunities to celebrate this packed summer of sports.

As national teams from around the world wrap up their trials ahead the Rio 2016 Olympic Summer Games, brands and retail destinations are positioning themselves as the ideal partners for fans of the ultimate sporting event series. Brentwood To[...] Tactics Subscribers Read More...