A Stylish Homecoming

Karrinyup Shopping Centre welcomes one of Perth’s own fashion muses home.

It had been a while since Gemma Ward had visited in her birthplace of Perth, Australia. Known for gracing catwalks and magazine covers around the world, as well as starring in a number of films, the top model came home last week, and Karrinyup S[...] Tactics Subscribers Read More...

Tramsheds to Open F&B Learning Hub

Food & Beverage, Live Demonstrations

Harold Park destination is hoping to share food and knowledge, as much as sell goods.

Tramsheds Harold Park won't open officially for another week, but the Sydney destination is already making inroads in the F&B market with buzz surrounding a multi-purpose space built with the community in mind. Last week, the Australian food [...] Tactics Subscribers Read More...

Broadway Plaza Scales Up

Community Relations, Community Room

Center says thank you to customers for sticking around through its redevelopment.

Macerich was recording $700 per sq. ft. in sales at Broadway Plaza when it decided that a major redevelopment was in order. Giving its affluent clientele in San Francisco's East Bay area more of everything—stores, amenities, a sustainable envi[...] Tactics Subscribers Read More...

How Do You Care for Special Needs Guests?

Community Relations, Community Room

UK center enhances its entertainment roster to ensure all customers are well served.

It is a question to which few retail centers have stellar answers, beyond offering mobility-friendly amenities. Riverside shopping center does provide easy access to its property, including for customers with special needs, but that's just one a[...] Tactics Subscribers Read More...

Alhambra to Host Fashion Pop-Ups

Catwalk Shows, Style Lounge

Steph Higham and the center team hope to repeat last year’s Fashion Week success.

It's tough to convince shoppers of your center's style credentials when it is located in an area called Cheapside (in Barnsley, UK). Alhambra's marketers are pulling all the stops, though, as they host their second Fashion Week. Launched this[...] Tactics Subscribers Read More...

Are Your Shoppers Cross-Booking Yet?

Community Relations, Community Room

French mall has a program in place to support customers’ literary explorations.

The cross-booking craze has hit shoppers at Rives d'Arcins in France's Greater Bordeaux area. Given that the center is an eco-friendly project on the Garonne riverbank, we can well imagine that it is an ideal spot to find a bench and lose onesel[...] Tactics Subscribers Read More...

Membership Offers New Privileges at intu

Loyalty Programs, Sales Promotions & More

UK shopping center developer signs a landmark deal with MBNA.

intu has just signed off on what could be a potentially lucrative exchange. It traded access to its 35 million annual shopping center visitors for its name on a credit card. Now it needs to convince consumers that the perks this co-branded payme[...] Tactics Subscribers Read More...

Marketgate Sees Return on Social Investment

Facebook, Social Media Campaigns

Store opening is the hook for a boost to online engagement performance.

Last month, we told you that the redeveloped Marketgate shopping center was getting ready to unveil its new anchor tenant, a 31,000 sq.ft. Primark fashion concept store. It burst onto the Lancaster, UK, scene on August 24 following a social medi[...] Tactics Subscribers Read More...

New York Fashion Week Begins Today

Entertainment, Special Events

Among this year’s innovations are pop-up stores and Snapchat shows.

When New York Fashion Week (NYFW) officially opens today, invading various locations in the Big Apple, it will have more than the prospect of discovering new designer collections to attract visitors. Organizers have a few tricks up their stylish[...] Tactics Subscribers Read More...

The Palms Offers Special Needs Screening

Community Relations, Community Room

Mall’s accessibility strategy leads to a New Zealand first in mall entertainment.

Announcing the screening of a movie as popular as The Secret Life of Pets is like saying that your mall has a Santa onsite at Christmastime. It's not exactly a PR coup. The Palms might just be the only exception to that because the showing is no[...] Tactics Subscribers Read More...