This One’s for Board Game Lovers

Shopper wins big by outlasting other players at the Outlets of Little Rock.

Titilayo Brit must be a pretty good Monopoly player because she just bagged over $1400 in gift cards and prizes from her home shopping center, the Outlets of Little Rock. She was among the lucky five people to be picked to participate in the "Sh[...] Tactics Subscribers Read More...

A Window to Fashion

Sales Promotions, Sales Promotions & More

Madrid Xanadú tests just how value savvy its own shoppers are.

Do you think you could guess the value of an entire outfit, just by glancing at it through a shop window? That's what shoppers at Madrid Xanadú have to do to win the gift cards that the Spanish center is giving away this month. Marketers set up[...] Tactics Subscribers Read More...

Girls Find Strength at Inside Out Runway Show

Charity Partnerships, Community Room

Carolina Place will host the Girls on the Run organization right before Halloween.

True beauty lies inside. It's a well-known adage meant to give people the confidence to face themselves in the mirror and life in general. However, when you're a girl dealing with societal pressures in the school halls or on the playground, real[...] Tactics Subscribers Read More...

Does Your Mall Have Monopoly Tokens?

Community Relations, Community Room

The popular game’s Guildford Edition has its big debut today in the UK.

That might be an unfair question. Not every town gets its own Monopoly edition. Luckily for the marketing team at White Lion Walk, theirs did. That Guildford Edition is being unveiled today, and with it comes the center's own announcement: It ha[...] Tactics Subscribers Read More...

CBL to Close Centers on Thanksgiving Day

Property Management, Shopping Center Business

Exceptions will be made for some tenants, including movie theaters.

It's official. CBL & Associates Properties, Inc. has joined the ranks of retail operators who believe that there are limits to enticing consumers to shop til they drop every day of the year. The American developer has announced that its portfoli[...] Tactics Subscribers Read More...

Stockland Launches Christmas Art Competition

Design Studio

Fashion illustrator Sally Pratt of The Lust List will collaborate on the project.

Stockland has found a new way to get into consumers' homes this coming holiday season: through wrapping paper. The Australian developer has launched a competition in 43 of its properties across the country, inviting budding artists, designers, a[...] Tactics Subscribers Read More...

LEGO Tour Wraps Up at Alderwood Mall

Entertainment, Special Events

The Americana Roadshow included stops at nine GGP shopping centers.

It's been nine months since LEGO brought the Americana Roadshow to its first GGP partner property, Staten Island Mall (NY). Now the traveling exhibit of giant replicas of iconic American buildings and architectural structures is coming to a clos[...] Tactics Subscribers Read More...

Want to Give Students a Hand?

Food & Beverage, Meal Card Programs

Mall food court eateries among participants in this meal plan program.

If you're the parent of a college freshman in Boulder, Colorado (USA), and can't stop worrying about your son or daughter's daily routine, there's a group of merchants just itching to help out. They'll assist with just about everything, except s[...] Tactics Subscribers Read More...

Chefs Cross Knives at Glatt

Food & Beverage, Live Demonstrations

The 2017 Golden Chef competition field has now been narrowed down to six.

Swiss foodies will have to wait until next spring to find out who will take the trophy in the 2017 Golden Chef (Der Goldene Koch) competition, but some of them were lucky enough to see the top contenders in action recently at Glatt shopping cent[...] Tactics Subscribers Read More...

There’s No Shop Talk at This Mall Event

Community Relations, Community Room

Developing emotional intelligence is at the heart of the School of Life festival.

Wisdom, Resilience, Social Change. That's the mantra for Think West, the inaugural festival that The School of Life will present next month to bring together cultural, education, and arts organizations with residents of Melbourne's inner west ar[...] Tactics Subscribers Read More...