Shoppers Camp Out (sort of) at WEM

Retailer Roundup, Shopping Center Business

Eddie Bauer sports enthusiasts include snowboarding athlete Kyle Miller.

Eddie Bauer has a brand new look and location at West Edmonton Mall (WEM). The outdoor gear and clothing outfitter unveiled its new 3,608 sq.ft. digs last week with a Campout Challenge to help shoppers hone their trip packing skills and reacquai[...] Tactics Subscribers Read More...

Need a Style Break? Make a Fashion GIF

Technology Lab, Viral Advertising

CF Rideau Centre creates its own personalized game that’s made to share.

Vine might be gone, but animated shorts are visibly still in at CF Rideau Centre. As part of its "Your Fashion. Ottawa Style" campaign, the Canadian center is asking shoppers to create their own style gifs to share on their social pages for a ch[...] Tactics Subscribers Read More...

Online Shopping: Fit for Fashion?

Sales Promotions, Sales Promotions & More

American label shows male customers how to make the right purchase decisions.

You've heard this before: You can't buy clothing online unless you've already been in the store to try it on for fit and style. Nothing beats the experience of feeling the fabric, seeing the true colors, and testing the look in front of a full-s[...] Tactics Subscribers Read More...

Melbourne Central Now Offers Sweet Breaks

Retailer Roundup, Shopping Center Business

Shopping center’s recent tenant add-on might give its holiday business a boost.

Last Friday, Melbourne Central got a jump on the competition by becoming the first Australian shopping center to house a permanent KitKat Chocolatory. The unveiling garnered attention, especially since it included the center's own branded produc[...] Tactics Subscribers Read More...

The Window Battle Has Begun

Design Studio, Visual Merchandising

Even before Halloween, Selfridges gets a jump on holiday marketing.

We know; it's early to be delving head first into the holiday season. There's still Halloween, American Thanksgiving, Black Friday, Cyber Monday, and Giving Tuesday on the retail marketing calendar to get through. Still, the promotional team at [...] Tactics Subscribers Read More...

It’s Time for a Beauty Talk at The Mall

Sales Promotions, Sales Promotions & More

Centers call on their retailers to help shoppers with their daily regimen.

The Mall is on a mission to help its shoppers #MakeEveryDayBeautiful and give its beauty category retailers a boost. The seasonal marketing campaign is taking on several forms this fall and engaging customers on-site at centers such as The Mall [...] Tactics Subscribers Read More...

RMCF Says Thank You to the Troops

Community Relations, Community Room

Sweets retailer plans to honor its community-minded tradition.

With Veterans Day around the corner, many Americans are focused on finding ways to show appreciation for the men and women serving in their Armed Forces. Staff at the Rocky Mountain Chocolate Factory (RMCF) will be showing it through what they d[...] Tactics Subscribers Read More...

Shoppers Get their Passports to Flavor

Celebrity Chefs, Food & Beverage

Richmond Centre uses food to celebrate its community’s cultural diversity.

The City of Richmond, Canada, is known for its cultural diversity. Last month, the West Coast community came together to celebrate with its own signature event, the Richmond World Festival. Held on the Saturday of the Labor Day weekend to maximi[...] Tactics Subscribers Read More...

Noosa Civic’s New Tenant Is a Pantry

Community Relations, Community Room

Dedicated community space will support the Aussie center’s outreach efforts.

Noosa Civic's management staff is putting its GLA where its mouth is when it comes to CSR. The Australian center recently partnered with food rescue group REAP’s Sunshine Coast chapter to launch The Little Community Pantry, right on its proper[...] Tactics Subscribers Read More...

Public Quilting, Anyone?

Design Studio

The City of Montreal has picked its next public art project.

When we think of quilting, we often envision a craft room filled with heaps of fabric patches waiting to be stitched together at the expert hands of a hobby seamstress. Or perhaps you see cozy blankets for sale at a holiday fair held in the base[...] Tactics Subscribers Read More...