Shopper Style Quizzes Work. This Mall Gets It

One American mall has found a way to draw a lot of value from its online style quiz.

There is something about polls and quizzes that makes people want to click. Whether they're motivated by the need to share an opinion, have their say, find out what others are thinking or seek validation, nobody knows. For marketers, it doesn't [...] Tactics Subscribers Read More...

intu Watford Calls Upon Its Angels

Entertainment, Special Events

The UK center kicks off its Christmas shopping season today.

Bella-Rose Stanwix is only four years old, but she's shown resilience in beating cancer—twice. That's probably why more than 1,500 shoppers from intu Watford voted for her to be the UK center's Christmas star of 2016. She'll be there tonight t[...] Tactics Subscribers Read More...

It’s a Food Garden Date

Food & Beverage, Sales Promotions & More

Aussie shopping center tells its customers to come on in and eat up.

With a name like Garden City, it is not too surprising that this Australian center's marketers are keen on hosting shoppers outdoors. It's late spring in that part of the world, so they've come up with the perfect pop-up event for the season. [...] Tactics Subscribers Read More...

Shoppers Hope to Cash In at Dixie

Sales Promotions & More, Seasonal Giveaways

The digital holiday Cash Cube is coming back to the Canadian outlet center.

There are two more weeks to go before shoppers can attempt to get their hands on up $1000 (745 USD) in prize money. Dixie Outlet Mall in Mississauga, Canada, is bringing its Cash Cube interactive contest console back this Black Friday, and it wi[...] Tactics Subscribers Read More...

Who Wants to Play on the Style Spinner?

Sales Promotions & More, Seasonal Giveaways

Manchester Arndale and Maynineteen team up again to boost fashion sales.

What can we say? It's a shoppertainment era, so you might as well strive for higher returns on the fun. That's what Manchester Arndale marketers and their advisors at Maynineteen did recently with Style Spinner, the highlight of the center's Fas[...] Tactics Subscribers Read More...

Ivanhoé Cambridge Signs Digital Network Deal

Technology Lab, Technology News

Cineplex Digital Media to deploy display network in 21 shopping centers across Canada

A group of Ivanhoé Cambridge centers are about to get a major technology upgrade. The developer has called on Cineplex Digital Media (CDM) to install, maintain and operate a network of digital displays in 21 of its properties across Canada. [...] Tactics Subscribers Read More...

Mall Café to Offer Drinks and Banking Services

Retailer Roundup, Shopping Center Business

Capital One will expand its chain this winter at a California shopping center.

The Americana at Brand will soon have new eateries to add to its tenant roster. One of them is The Pie Hole with its line of savory pies and organic fair-trade coffees. The other is Capital One, as in the bank. Odd? A little, but then again the [...] Tactics Subscribers Read More...

Petit Bateau Is Wooing Families with Music

Loyalty Programs, Retailer Roundup

Retailer has extended its services and marketing reach with a branded radio station.

Petit Bateau will be celebrating its centenary in 2020, and it's a testimony to its ability to remain true to its roots while evolving with the times. Named after a French nursery rhyme, the upscale retailer is known around the world mostly for [...] Tactics Subscribers Read More...

Mirvac Has Launched the Toy-riffic Giveaway

Charity Partnerships, Community Room

Hasbro prize packs included in list of giveaways totaling over $45,000.

Once the holiday season officially gets underway, malls will be battling for shopper business while charities compete for donations. Three Mirvac center teams figured they'd tackle both challenges together this month with one initiative that mix[...] Tactics Subscribers Read More...

How Spooky Are these Mall Performers?

Entertainment, Special Events

Forum Shopping Centre has some fun creeping out customers.

Malls are usually better at delivering treats than tricks during Halloween, but not the UK's Forum Shopping Centre. Its marketing team went all out when it held the deceivingly tamely named Safe Trick or Treating event last Saturday, delivering [...] Tactics Subscribers Read More...