This Mall’s New Employee Is a Hologram

VR and AR for business are decidedly going mainstream.

He looks and speaks like a real person, but you could walk right through this mall customer care assistant. That's because he's made of pixels, not flesh and bones. Waverley Mall in Edinburgh has officially introduced its newest 'employee,' a[...] Tactics Subscribers Read More...

In Character: The Lëon Effect

Sales Promotions, Sales Promotions & More

Complexe Desjardins clones its seasonal attendant to boost holiday sales.

Guiding consumers through the purchasing process—from product discovery to filling store tills—is the ultimate goal of any retail marketing campaign. But given the ever-growing list of channels available to those shoppers, malls and their te[...] Tactics Subscribers Read More...

Nescafé Stirs Up Romance in Latest Campaign

Advertising Creative Design, Design Studio

Coffee company partnered with Buzzman agency to create a Web film series.

If you had eyed someone at the office for a while and finally worked up the courage to make a move, how exactly would you break the ice? Nescafé France thinks it has it figured out: do it over a coffee break and share a touillette (one of the c[...] Tactics Subscribers Read More...

Starwood Retail to Consumers: Shop Local

Community Relations, Community Room

Mall goes head-to-head with neighborhood shops in bid to win over holiday gift buyers.

When it comes to promoting malls' retail rosters, anchor tenants tend to get the lion's share of the spotlight. When you've managed to land big brands, you want the world to know, right? Few marketers would argue with that, but sometimes it make[...] Tactics Subscribers Read More...

One More F&B Deal for Minnetonka Project

Leasing Deals, Shopping Center Business

Paster Properties welcomes tenant in line with city’s healthy living vision.

The City of Minnetonka (MN, USA) has a long-term plan to raise its livability index, and it just got a boost from Paster Properties. The developer and manager of neighborhood shopping centers has signed Greenfield Natural Kitchen to open a 2,600[...] Tactics Subscribers Read More...

Redevelopment for Scottsdale Fashion Square

Development News, Shopping Center Business

Mall to tackle luxury wing first when construction begins next year.

The upscale Scottsdale Fashion Square (SFS) is about to get even more posh. Owner Macerich has just announced a major redevelopment for the 1.9m sq.ft. Arizona property. The plan calls for the renovation of the luxury wing, and the addition of r[...] Tactics Subscribers Read More...

6 Avoidable Reasons Why Loyalty Schemes Fail

Loyalty Programs, Sales Promotions & More

Tenant relations, digital innovation, and data management are key to succeed.

Loyalty marketing; everyone is trying to do it, but very few are getting it right. Shopping centers are becoming increasingly experimental and, as the race is on to become the most digitally connected property, a loyalty scheme is the obvious ch[...] Tactics Subscribers Read More...

Social Media Outlook 2017

Social Media Campaigns, Technology Lab

Talkwalker’s go-to influencers weigh in and outline their top eight trends for next year.

2016 was a big year for social media. From Facebook's big push in live video, to Instagram muscling in on Snapchat's stories format, the tussle between social networks has been fierce as each platform battles for a share of your attention. We've[...] Tactics Subscribers Read More...

Meet the Mall Collaborators

Sales Promotions & More

Rockland marketers drop some A-list names to engage customers online.

You might not be familiar with French Canadian TV presenter Geneviève Borne or chef Jérôme Ferrer, but if you follow fashion at all then you definitely know model Coco Rocha. The marketing team at Montreal's Rockland has tapped them all as cr[...] Tactics Subscribers Read More...

The Hub Show Off Its X Factor

Entertainment, Special Events

East Kilbride’s new leisure destination is officially open.

Samantha Lavery turned heads when she stepped onto the stage to audition for the UK's X Factor talent show earlier this year. A few months later, having become a household name, the English teenage phenom brought some star power to the opening o[...] Tactics Subscribers Read More...