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Strong on Capacity, Short on Capability

Contributors, Technology Lab

Barry Urquhart calls for more infrastructure support for digital commerce.
It’s capability not capacity that matters most. That particularly applies to the digital world. The capacity of its many elements, if and when applied astutely, can be so predictive, targeted, accurate and…boring. Seemingly boundless amou[...] Tactics Subscribers Read More...

This Mall Built a Donut Wall for Tenants

Retailer Roundup, Shopping Center Business

The management team thought it appropriate to show office workers some holiday love.
The tenant relations initiative that this Canadian mall came up with for the holiday season almost sounds like it was straight out of an episode of The Office. To treat resident office workers at the start of its busiest time, it gave them their[...] Tactics Subscribers Read More...

intu Uxbridge’s Big Fossil Hunt

Entertainment, Special Events

Children play archeologists in a daylong mission at the center.
It wasn't all about high-tech gadgets and little fast-fashion for the children who took part in intu Uxbridge's special event last weekend. The UK center's event team instead turned its attention to fossils. Some interesting local history would [...] Tactics Subscribers Read More...

The Strand Debuts Beachfront Dining

Food & Beverage

Coolangatta destination’s new precinct opened its doors just in time for the New Year.
Sarah Clasen finally has the collection of eateries to promote The Strand at Coolangatta as a real foodie’s hangout. The center recently announced the final set of tenants and celebrated the completion of its new dining precinct. “From ou[...] Tactics Subscribers Read More...

The Pruneyard Plans Its Spruce-up

Development News, Shopping Center Business

Ellis Partners reveals early plans to create a mixed-use urban village in Silicon Valley.
Parking is normally prime real estate in any shopping center, but one American property will soon swap some of its stalls for a plaza with a town square feel as Ellis Partners responds to demand for more green space. The commercial real estat[...] Tactics Subscribers Read More...

Mall Extends Shopper Perk Program

Community Relations, Community Room

Alhambra’s marketers don’t think acts of kindness are only for the holiday season.
It's easy to feel generous during the holiday shopping season, when productivity is at its highest. For the Alhambra Shopping Centre's management team, though, performing random acts of kindness toward customers is a year-round strategy. Over th[...] Tactics Subscribers Read More...

Chicago Center Finds New Way Forward

Development News, Shopping Center Business

Better directional signage was key in 900 North Michigan Shops’ facelift.
If you build it, they will come. It's a familiar adage that doesn't mean much if they can't find the new destination, no matter how great it is. That's why JMB Financial Advisors worked with a project team led by Perimeter Architects to enhance [...] Tactics Subscribers Read More...

Luxury Retail Marketers Unite

Sales Promotions, Sales Promotions & More

New alliance aims to attract more shopping tourism business across America.
Ten of America's top luxury centers are starting off the New Year with a strong joint offensive. Their goal: to pool their resources and draw on a travel partner's expertise to gain a greater share of the country's tourism shopping market. Th[...] Tactics Subscribers Read More...

Could Your Shoppers Use An Eating Code?

Dining Guides, Food & Beverage

This mall initiative helped consumers tell good food options from less healthy ones.
Mall food court patrons are used to studying menus for new dishes and combo deals. For a six-week stretch, though, one Australian center and its local municipal partner had them scanning for nutritional values, too. Last November 14 though De[...] Tactics Subscribers Read More...

The Big Gift Card Swap

Community Room, Fundraisers

Shoppers to exchange their unused gift cards for new mall ones.
How much money do you have stashed in unused gift cards? Maybe $18 here or $37 there; it all adds up. One mall is asking it shoppers to turn those balances into charitable donations. Beginning January 16, Canada's Tsawwassen Mills will be hos[...] Tactics Subscribers Read More...
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