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Mall Rallies Its Walkers to Support Women

Community Room, Fundraisers

Walk in Her Shoes fundraiser will help women and girls in need in developing countries.
With consumers more focused than ever on leading healthy and balanced lives, mall walking and fitness programs have gained in popularity. That has given retail marketers new avenues to strengthen their community ties and give their on-site clubs[...] Tactics Subscribers Read More...

Macerich Reaches Sustainability Milestone

Community Room, Sustainability

The Oaks is America’s first property to earn the green in-use building standard certification.
It began as a pilot project, but the environmental upgrades that Macerich made at The Oaks in California will act as a blueprint for green initiatives to come at other properties. The center has just become the first BREEAM USA In-Use certified [...] Tactics Subscribers Read More...

Bikini Berlin Welcomes Shoppers Home

Special Events, Style Lounge

German pop-up mall set up a living room during fashion week.
Come on in, take a load off, make yourself at home. That's the general message that a pop-up mall gave shoppers recently when it set up a living room in its center court to turn itself into their destination of choice during Fashion Week. Bik[...] Tactics Subscribers Read More...

Cycling 101 at Canal Walk

Sales Promotions, Sales Promotions & More

South African center offers a one-stop destination to tour-bound shoppers.
This coming Sunday, 35,000 cyclists will slip into Spandex shorts, click into their pedals, and hit the road for the 40th Cape Town Cycle Tour, the world's largest timed event of its kind. Making it through the 109km route takes preparation, whi[...] Tactics Subscribers Read More...

Live on the Web: Chadstone Channel

Catwalk Shows, Style Lounge

The self-declared Fashion Capital launches its channel in time for VAMFF.
Getting coverage is never an issue when you run your own broadcasting channel, and that's exactly what Chadstone The Fashion Capital will be doing from now on. The Australian center has launched its Chadstone Channel online, and it debuted ahead[...] Tactics Subscribers Read More...

ECC Creative Push for Food Fare

Advertising Creative Design, Design Studio

Mall plays to shoppers’ fashion sensitivities to position F&B offering.
The fashion category is a natural application for aspirational marketing. Designer brands and retailers have become experts at taking shoppers from their homes to the runway in one short trip to their favorite high-street boutique or the mall. B[...] Tactics Subscribers Read More...

Shoppers Called Upon to Write Mall Story

Community Relations, Special Events

Contest should help destination mall produce word-of-mouth marketing.
Shopping trip accounts can be drab when they're presented as a series of purchases and product pitches. But bring them to life through a talented storyteller and they become captivating. An American mall is looking to outsource the task to a mem[...] Tactics Subscribers Read More...

This Gift Registry Has a Social Purpose

Charity Partnerships, Community Room

Tableware and small appliances among sought-after essentials.
Setting up a gift registry is usually to celebrate a happy occasion, like a wedding or a graduation. However, one retailer is putting one of its own registries to community use, hoping to give some very vulnerable people the kind of basic help t[...] Tactics Subscribers Read More...

One, Two, Three, Jump!

Community Room, Fundraisers

Mall teams give themselves a thrill while they raise funds for charity.
When people say they'd be willing to jump out of a plane to help others, it's usually a metaphor for their commitment. Not for two UK shopping center teams, though. They did the real thing. The management and security teams from Chelmsley Woo[...] Tactics Subscribers Read More...

Village Market Turns into Happy Hour Hangout

Food & Beverage, Sales Promotions & More

Mall says it can produce R&R-seeking shoppers’ best alibi.
Food is never just food to the French. It's an event, even if it takes place in a shopping center. From that notion, Les Docks Village's marketers took the next logical step: actually create a recurring F&B event that could turn its fresh food m[...] Tactics Subscribers Read More...
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