AMP Capital Sees Future in Gen-Z Shoppers

Marketing Research, Shopping Center Business

Australian developer believes the pendulum is can swing back toward brick-and-mortar environments.

When a multi-billion investment house tells you that its long-term prospects look strong, you can't help but raise an eyebrow. Who would ever suggest the opposite? However, that doesn't mean it's wrong. After conducting an in-depth demographic s[...] Tactics Subscribers Read More...

The Economist Links Content to Pop-up Cart

Community Room, Sustainability

UK magazine is giving readers an opportunity to turn their daily caffeine habit into a good environmental deed.

If there is a major event happening somewhere in the world, The Economist will likely dispatch an editorial team to cover it. But on the issue of sustainable consumption, the British global affairs magazine has decided to expand its role from ob[...] Tactics Subscribers Read More...

Entertainment Leads Visitors into the Shops

Sales Promotions, Sales Promotions & More

Color wheel consultations among highlights of this fashion sales event series.

Fashion might not be the most earnest topic to delve into, but that doesn't mean style-related retail events cannot have any depth. A case in point: Alhambra Shopping Centre's Spring Fashion with a Splash of Color, a seasonal category marketing [...] Tactics Subscribers Read More...

This Fast Food Joint Is Now a High-tech Hub

Design Studio, Visual Merchandising

While McDonald’s tinkers with its recipes to offer more healthy choices, one restaurant operator has just re-imagined the on-site experience.

A multi-sensory experience is what Costa Enterprises calls it, and it isn't just referring to the burgers and fries that its McDonald's restaurant serves up to its customers. Last Thursday, it unveiled a redeveloped eatery that will challenge co[...] Tactics Subscribers Read More...

Easter Is Virtually Here

Entertainment, Special Events

Shopping centers use technology to differentiate their holiday special events.

The Easter Bunny hopped into a couple of Vinta shopping centers a few days early, but it isn't the type that customers should bother trying to pet. The Strand at Coolangatta on Australia's Gold Coast and Marketplace Gungahlin in Canberra are the[...] Tactics Subscribers Read More...

Fitness in the Aisles at Sport Chek

Design Studio, Visual Merchandising

Retailer launches new concept sports store focused on women.

Nike called it earlier than any other sports brand: female consumers are more active than ever, and they want retail environments that cater to their needs. Sport Chek is following suit with a brand new store that was conceived for women by wome[...] Tactics Subscribers Read More...

Signs of Change

Community Relations, Community Room

intu extends its popular signing event program to Easter.

intu Metrocentre is about to take another step toward solidifying its reputation as a diversity-conscious center. On April 21, the mall will put on a day of British Sign Language (BSL) interpreted Easter shows for children with hearing impairmen[...] Tactics Subscribers Read More...

The Boys Get Prom Jitters, Too

Sales Promotions, Sales Promotions & More

Canadian retailer comes to the rescue with Promposal Day 2.0.

Despite all the focus on teenage girls, they aren't the only ones for whom prom season is a big deal. It's a milestone for boys as well, giving retailers an opportunity to extend much-needed services to their male customers. Moores, a Canadia[...] Tactics Subscribers Read More...

Chatswood Chase Sydney: The Art of GWPs

Gifts with Purchase, Sales Promotions & More

If you’re going to offer a sales incentive, make it unique. This mall did.

Shoppers aren't just fussy about the things they buy, where they get them, and how. They're also increasingly particular about the stuff they get for free. Be it due to a heightened sense of self-worthiness or a real aversion to wasteful consume[...] Tactics Subscribers Read More...

For the Love of Reading

Entertainment, Special Events

White Lion Walk celebrates International Children’s Books Day with a special guest.

Before shoppers got fully into holiday mode and focused on the Easter Bunny, White Lion Walk turned their attention to another long-eared character at a special event that was meant to both entertain children and foster a love of books. On Ap[...] Tactics Subscribers Read More...