Green Matters on Display

Mall sets up children’s storytelling hub inside a giant inflatable peach.

A couple of weeks ago, a big inflatable peach popped up in a UK shopping center. It proved to be the perfect venue to host a series of children's events, while drawing visitor's attention to the sustainability cause, just one week before Earth D[...] Tactics Subscribers Read More...

Shoppers Get a Close Look at Wild Animals

Entertainment, Special Events

Expert handlers bring attention-grabbing menagerie to Swansea Mall.

You can almost hear the oohs and aahs that must have come from the crowds that gathered at Swansea Mall last week for two special animal shows. During the school break, Animal Adventures brought shoppers up close with just under a dozen furry an[...] Tactics Subscribers Read More...

Masters of the Arts: Louis Vuitton x Jeff Koons

Design Studio

Da Vinci’s Mona Lisa among works re-mastered for Louis Vuitton’s collection of spring accessories.

Icons on Icons could have been the name of Louis Vuitton’s latest artistic collaboration, but the fashion label simply called it Masters. At the hands of renowned artist Jeff Koons, iconic works from Da Vinci (Mona Lisa), Fragonard (Girl with [...] Tactics Subscribers Read More...

These Are the Faces of Progressive Fashion

Community Relations, Community Room

American designer demonstrates what full commitment to diversity looks like.

Shopping center marketers are no strangers to hosting fashion events that benefit the disabled residents in the communities they serve. But when it comes to developing advertising campaign creative or casting talent for catwalk shows, diversity [...] Tactics Subscribers Read More...

Runners to Get Dashed to Fight Hunger

Charity Partnerships, Community Room

Color run will take participants along a 5km course while motivators spur them on.

If running is partly a mental game, then the keeners who have signed up for the Luton Foodbank 5km Color Run (in Luton, UK) should have no problem finishing their race. At each kilometer they'll get covered with different colors, giving them som[...] Tactics Subscribers Read More...

Cadillac Fairview Launches EV Program

Community Room, Sustainability

Canadian developer to deploy EV chargers in its centers, plans national rollout.

By the end of this year, 45 networked electric vehicle (EV) chargers will pop up in Cadillac Fairview (CF) shopping centers across Canada, and the sustainability program will eventually cover 15 properties come 2018. CF is doing this in partners[...] Tactics Subscribers Read More...

This Mall Cafe Gets Youths off the Street

Customer Service, Sustainability

Melbourne business has grown from street food cart to multipronged social enterprise.

At first glance, Streat looks like a lot of designer coffee bars. The raw materials, the chalkboard menu, the passionate baristas—all the elements are there to make it a hipster foodie hangout. However, besides offering that premium experience[...] Tactics Subscribers Read More...

Mall Redevelopment: There’s a Scent for That

Entertainment, Grand Openings

Shoppers help mark the opening of 14 new stores and 300 car park spaces at Stockland Green Hills.

The smell of freshly cut lumber and industrial paint might not exactly be at the top of a mall marketing team's scent marketing list, but it is inevitable during a redevelopment. The staff at Stockland Green Hills was clever enough to erase any [...] Tactics Subscribers Read More...

Origami Street Art Signals Spring at the Mall

Décor Themes, Design Studio

This time, shoppers get to lend a hand in Mademoiselle Maurice’s latest colorful work.

Marie Saudin wasn't always destined to become an origami expert, but a year spent in Japan at the time of the 2011 earthquake and tsunami gave the French street artist a life purpose. She recently took her signature rainbow-colored style to the [...] Tactics Subscribers Read More...