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6 Common Mistakes Social Influencers Make

Social Media Campaigns, Technology Lab

Sam O’Brien, CMO of Affise, tells you how to develop proper online habits and make the right strategic alliances.

Living your whole life in the glare of the public eye is no easy task, especially for those successful enough to make it their full-time job and primary source of income. Followers, especially younger ones that have grown up with the likes of T[...] Tactics Subscribers Read More...

Rundle Mall Shoppers Get a Fresh Start

Community Room, Sales Promotions & More, Seasonal Giveaways, Sustainability

The Adelaide center ushers in the new year with a renewed commitment to sustainability.

Self-care is on consumers' minds these days as they continue to adapt to the new normal, including when they shop. Caring for the planet is just as important and it has its own impact on buying decisions. This month, Rundle Mall (Adelaide, Aust[...] Tactics Subscribers Read More...

Tmall Looks to Cash In on Beijing Games

Advertising Creative Design, Design Studio

Alibaba’s online marketplace gives shoppers full license to ditch their routine and hit the slopes.

It took a little longer this time around—blame it on COVID, among other mood dampers—but retail brands are now releasing their Olympic-themed campaigns ahead of this year's Beijing Winter Games, coming February 4-20. As one of China's preem[...] Tactics Subscribers Read More...

The Rise of a New Analytics Hero

Technology Lab, Technology News, What's Next Market Focus

David Wang of Imply leaps beyond data warehousing and BI to offer a glimpse of the future of analytics.

Every year industry pundits predict data and analytics becoming more valuable the following year. But this doesn’t take a crystal ball to predict. There’s something much more interesting happening that’s going to change everything in the [...] Tactics Subscribers Read More...

Operation Yo-yo: Is Your Team Ready?

Entertainment, Food & Beverage, Sales Promotions & More, Special Events

Placemaking is back on the marketing agenda at Cockburn Gateway Shopping City.

Open. closed, off again, on again. Sound familiar? For shopping center operators, the COVID-19 pandemic and its series of variant-generated waves have turned their marketing playbooks into idea troves rather than hard-fast activation calendars.[...] Tactics Subscribers Read More...

What’s Next: A Plainer Look for Upscale Brands?

Community Room, Sustainability

Harrods department store says no (more) to equating luxury with waste.

You might have a tougher time this year picking out a luxury brand's goods from afar. Exclusivity is far from banned from retail shelves—just look at the price tags—but companies are waking up to the fact that a lot of unnecessary packaging[...] Tactics Subscribers Read More...

What of E-comm Marketing in 2022?

Shopping Center Business, Technology Lab, Technology News, What's Next Market Focus

Darwin Liu of X Agency shares his outlook based on 5 key market trends.

E-commerce marketers are currently bracing themselves for another year of turbulence in the marketplace. A combination of supply chain issues, inflation, and pandemic-induced shifts in buying behavior will continue to demand that marketers find[...] Tactics Subscribers Read More...

Models Beamed to Holographic Show

Catwalk Shows, Style Lounge, Technology Lab, Technology News

PORTL is the tech startup behind marketing first for Canadian retail.

Have you ever taken a picture with your holographic self? The first 100 keeners who turned up for CF Toronto Eaton Centre's "Shop the Look" holiday fashion show last month got to do just that. PORTL, the L.A.-based firm that David Nussbaum foun[...] Tactics Subscribers Read More...

Beyond Greenwashing: BPS Tackles Plastics

Community Room, Sustainability

The Sydney property’s marketers spell out the growing benefits of an eco-minded pilot program.

If Aussie consumers are looking for a New Year's resolution, the management team at Brookfield Place Sydney (BPS) has a suggestion: Break the plastic habit. The center is involved in a pilot project that commits its staff to find alternatives t[...] Tactics Subscribers Read More...

Stepping Up in Style

Pop-Up Stores, Shopping Center Business

A Macerich center makes the most of its open-air setting to attract male fashion lovers.

Service, product knowledge, and community are the three pillars on which Rooster Bus has built its reputation. The Arizona retailer that supplies men with both classic and contemporary fashions, as well as lifestyle products, delivered all thre[...] Tactics Subscribers Read More...

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