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Many Hands Make Light Artwork

Community Relations, Community Room

The Palms calls on 1,000 households to create its community-minded art installation.
Christchurch residents who routinely recycle any unsolicited mail they receive might want to change their ways, even temporarily, or they’ll miss out on a fun community project. Their local mall, The Palms, has commissioned artist Brett King t[...] Tactics Subscribers Read More...

The Money Birds Are Flying

Sales Promotions & More, Seasonal Giveaways

intu surprises its shoppers with a weekend giveaway of cool cash.
What kind of surprise can turn your day into an ever better one? For the majority of people in the UK, the answer is finding money they didn’t know they had. So the entire weekend must have been great on May 12-14, when mall developer intu had[...] Tactics Subscribers Read More...

UHS Takes Stroke Campaign to the Mall

Community Relations, Community Room

Shoppers interested in finding out more could walk through a giant brain.
May is National Stroke Awareness Month in America and University Health Systems (UHS) took advantage of it to educate shoppers at The Shops at La Cantera (San Antonio, USA) about risk factors, symptoms, and the importance of catching the warning[...] Tactics Subscribers Read More...

Shoppers Chime In to Dispel Canadian Myths

Community Relations, Community Room

Real estate company polls its clientele in campaign that doubles as a fundraiser.
Are all Canadians truly hockey fans? Do they say “eh” as much as visitors claim? The only people who can answer these questions definitively are the primary subjects, so Bentall Kennedy recently asked them what they thought it meant to be Ca[...] Tactics Subscribers Read More...

Mirvac Retail Bags Heritage Award

Community Room, Sustainability

The Australian National Trust singles out the property group’s urban regeneration efforts in Sydney.
Nothing gets foodies salivating like the thought of stepping into an emporium entirely dedicated to feeding their passion. In that regard, Tramsheds Herald Park is a rising star on Australia's culinary scene. From paddock-to-plate eateries and p[...] Tactics Subscribers Read More...

Meet the Youth Whisperers

Social Media Campaigns, Technology Lab

High-school students conspire to make their favorite mall appealing to their peers.
High-school student groups need money to run their programs and special events. Shopping centers need to court youths today to sustain their business in the future. One American property team saw an opportunity to align the two pursuits, and it [...] Tactics Subscribers Read More...

Swarm Warning for UK Mall

Community Relations, Community Room

Some 4,500 children are expected to show up at intu Metrocentre’s community event.
Gateshead (UK) residents who are a little sensitive to noise might want to avoid Saltwell Park this coming May 26 because it will be swarming with young energetic kids. Forty eight local primary schools have registered for the intu Metrocentre G[...] Tactics Subscribers Read More...

Could You Guess What this Loot Is Worth?

Sales Promotions & More, Seasonal Giveaways

Shopping center and partner retailers are giving customers a chance to win big this month.
What's it worth? That question has been posed to consumers more times than we can count and in a variety of settings as the core concept for seasonal campaigns and giveaways. There's a reason for that: People just can't help but try to come up w[...] Tactics Subscribers Read More...

A Pop of Colour at Bally

Advertising Creative Design, Design Studio

This spring campaign offers just as much to the boys as it does the gals.
Call this our visual find of the week, the "Bally is Super!" campaign. Starring supermodel Irina Shayk, alongside up-and-comers Kit Butler and David Trulik, the designer label's creative has the bright colors of spring and a slight retro vibe, a[...] Tactics Subscribers Read More...

Going Once, Going Twice, Sold!

Community Room, Fundraisers

Bakers got creative making cakes that represented various points of interest in their community.
Hobby bakers usually don't need an excuse to get into their kitchens and whip up some tasty treats. However, there is an added satisfaction when you know that your creations can help your community. That's what an American mall proposed for its [...] Tactics Subscribers Read More...
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