Fresh Perspectives: Student Design Project

Some 10,000 public school students rethink their outdoor environments.

The City of Montreal, Canada, is celebrating its 375th birthday this year, and that has moved a volunteer group made up of citizens, elected officials, and business people to initiate and support commemorative projects that could leave a lasting[...] Tactics Subscribers Read More...

Runners Who Go Bump in the Night

Entertainment, Special Events

Swiss shopping center is the official host of a special spring event.

There are no ghouls or long-legged beasts in this entertaining initiative, so not to worry. However, for some, keen runners are different creatures and they invaded a Swiss mall last month for a flash edition sporting event. On May 6, residen[...] Tactics Subscribers Read More...

The GWP That Keeps on Giving

Food & Beverage, Sales Promotions & More

Melbourne’s GPO has found the perfect on-site/off-site sales incentive.

Everyone's got to eat. It's the simple truth behind the latest GWP that Melbourne's GPO in Australia is using to encourage shoppers to wine and dine at one of the Postal Lane restaurants. When they do, the center will reward them with the promis[...] Tactics Subscribers Read More...

Need Mall Traffic? Create a Season

Sales Promotions, Sales Promotions & More

Upscale Florida center has mastered the art of online content management.

If you've ever wondered how lifestyle magazines managed to produce annual theme reviews that could fly off the shelves, here's the secret: It's all in the presentation. How many ways can you highlight slimming workout clothes or heels that take [...] Tactics Subscribers Read More...

Botany TC to the Rescue

Charity Partnerships, Community Room

New Zealand town center raises awareness of dog rescue cause.

Stories of injured, mistreated, or abandoned dogs aren't just tearjerkers; they're evidence of the ongoing problem of irresponsible pet ownership and lack of care. The management team at New Zealand's Botany Town Centre is doing something about [...] Tactics Subscribers Read More...

Octagon’s Big Plan Finally Approved

Development News, Shopping Center Business

Ellandi manages to clear the first hurdle to revamp the property.

It takes more than will and a smile to get a major development project through the necessary hoops. Just ask the management team at The Octagon Shopping Centre in Burton upon Trent, UK. Its plan to convert the property's entire first floor into [...] Tactics Subscribers Read More...

WEM Launches New Luxe Fashion Event

Catwalk Shows, Style Lounge

Canadian center calls on style icon to host its Spring & Summer Fashion Show.

Every season, fans of everything fashion swarm their local shopping centers and the High Street in search of what's next to refresh their wardrobes. They got VIP treatment at West Edmonton Mall (WEM) last weekend when one of Canada's style gurus[...] Tactics Subscribers Read More...

Extra, Extra: The Grafton Press

Community Relations, Community Room

Print is the medium of choice for this community relations strategy.

The Grafton center is mid-way through a major £18.5 million (US$23.8m) refurbishment, and its management team is determined to make shoppers feel like this isn't just a retail project, but an enhancement of their community. So it chose the medi[...] Tactics Subscribers Read More...

A Labor of Community Love

Community Relations, Community Room

The Palms unveils the participatory artwork that shoppers assembled.

A couple of weeks ago, we told you about a creative community relations initiative from The Palms shopping center in New Zealand: a giant puzzle that artist Brett King created and that local shoppers were asked to help put together. Well, the re[...] Tactics Subscribers Read More...

Hillcrest to Produce Its Own #HelloHoney

Community Room, Sustainability

Two beehives will soon be buzzing with activity on the center’s rooftop.

Hillcrest has joined the ranks of shopping centers using their rooftops as key elements in their sustainability programs. The Canadian property has partnered with the Alvéole urban beekeeping organization with plans to install two beehives on i[...] Tactics Subscribers Read More...