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Summer on a High Note

Entertainment, Special Events

Quartier DIX30 doesn't seem to be into swapping its marketing strategies for the sake of change. It would rather build on them. After revisiting its Eggspressionist Art exhibit and giving it a benevolent twist earlier this spring, the Canadian c[...] Tactics Subscribers Read More...

Fore on the Mall Green

Entertainment, Special Events

The next Dustin Johnson or Lexi Thompson might have been found at The Americana at Brand this year. The California center just wrapped up its Junior Summer Golf Series, leaving participants ages seven through 12 with honed skills in putting, chi[...] Tactics Subscribers Read More...

Doughnuts Anyone?

Food & Beverage, Live Demonstrations

It took Dufferin Mall just a few minutes to sell out tickets to its inaugural Doughnut Festival, a Canadian first. Held on June 25 in partnership with Toronto Life magazine, the event brought together more than a dozen of the finest bakeries in [...] Tactics Subscribers Read More...

This Leasing Model Isn’t About the Money

Community Relations, Community Room

The name already gave it away. When Dixie Outlet Mall opened the doors to The Living Room, it was clear that it wanted to strengthen its position as a location of choice for the community to gather. Why else would a commercial property re-purpos[...] Tactics Subscribers Read More...

Mirvac Rallies the Well-Heeled for Charity

Charity Partnerships, Community Room

There's a new amenity popping up at Mirvac shopping centers across Australia: a giant shoebox donation point. The Share My Shoes drive managed to generate plenty of donations of pre-loved shoes last year, and the developer hopes to double them t[...] Tactics Subscribers Read More...
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