Mall Princesses Break World Record

Trinity Walk hopes to enter the Guinness Book after hosting a charity event.

Trinity Walk and its partner, Forget Me Not Children’s Hospice, needed 420 people to show up dressed like princesses in order to beat the current Guinness World Record. They got more than that this past August 6 and counted 433 guests, to be p[...] Tactics Subscribers Read More...

Stockland Green Hills Completes Phase II

Development News, Shopping Center Business

Aussie center celebrates another milestone in major redevelopment project.

It will be another year before Stockland Green Hills completes its A$412 million (US$326.5 million) redevelopment in New South Wales, Australia. Still, the center's management team had reason to celebrate last week when it marked the constructio[...] Tactics Subscribers Read More...

Mall of America Hosts Pow Wow Exhibition

Entertainment, Special Events

Native American dance event returns to the mall’s rotunda.

Dancers from the Shakopee Mdewakanton Sioux Community (SMSC) of Prior Lake, Minnesota (USA) and other Indian nations will gather at the Mall of America (MOA) today and transform its rotunda into a wacipi, or pow wow, arena. With an emcee and two[...] Tactics Subscribers Read More...

Youths Breathe New Life into Dawson Mall

Community Relations, Community Room

Community project gave program participants a chance to shape their environment.

When the Blacktown City Council team designs a permanent upgrade to the Dawson Mall district in New South Wales (Australia) next year, chances are they'll have a group of local youths to thank for helping to crystallize its vision. This past spr[...] Tactics Subscribers Read More...

Starbucks Serves Java in Boxpark Garden

Pop-Up Stores, Shopping Center Business

Coffee company created a pop-up outdoor destination to promote its chilled drinks.

Chain retailers are beginning to understand the appeal of independent shops, and they are coming up with spin-off concepts to make the customer experience a little more interesting. Just as Vans has its Zooper Store at Germany's Bikini Berlin po[...] Tactics Subscribers Read More...

This Mall Pop-up Is for the Record Books

Sales Promotions & More, Seasonal Giveaways

Roaming giveaway van touted as the world’s smallest.

Summer goes with cold treats; everybody knows that. At a few malls spread across the UK, shoppers will get to indulge in tasty scoops without running after any ice cream truck this season. Instead, the service will literally come to them, thanks[...] Tactics Subscribers Read More...

Food Testers Wanted

Celebrity Chefs, Food & Beverage

Renowned chefs test their new creations on shoppers in a retail lab.

Tastings, food and wine pairings, live kitchen demonstrations—shopping centers host them all to offer their customers a more well rounded lifestyle experience, while supporting their tenant eateries. One destination is proposing something even[...] Tactics Subscribers Read More...

Watergardens Hosts Tree Planting Day

Community Relations, Community Room

The community-rallying event was meant to help restore local vegetation.

It’s tough to roll back the clock when it comes to sustainability, but the staff at Australia’s Watergardens Town Centre still made an effort in that sense recently to celebrate National Tree Day. It invited the public to help plant trees to[...] Tactics Subscribers Read More...

A Patriotic Runway

Sales Promotions & More, Style Lounge

Center plays favorites with a campaign that features local talents.

It isn’t too often that Canadians are shown to wear their national pride on their sleeves. However, one shopping center is encouraging its customers to buck that trend through a dedicated campaign that highlights new store openings. Londond[...] Tactics Subscribers Read More...

People, Grab Your Shovels

Community Room, Fundraisers

Charities go head-to-head in gardening competition to win funds for their causes.

The Mall Wood Green has just found a new twist on the non-profit activity station. While the holiday season sees many organizations run gift-wrapping stations to solicit donations from shoppers, the UK center has local community groups and chari[...] Tactics Subscribers Read More...