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This Is Living in Color

Customer Service

A shopping center website is a perfect place to celebrate a community’s diversity year-round.
Remember Pleasantville? You know, it was that fantasy dramedy from the late '90s and whose morale was that exciting things happened when you added a little pop of color to an otherwise monochromatic existence. Well, that's pretty much the motto [...] Tactics Subscribers Read More...

Did Someone Say #METTREATS?

Food & Beverage, Sales Promotions & More

Metropolis at Metrotown creates a pop-up exhibit just for its F&B tenants.
Children and a few older shoppers with a penchant for snacks must have pinched themselves when they first laid eyes on Metropolis at Metrotown's Tasty Treats exhibit. Presented from August 11 through 20, it was like a yummy land set in which to [...] Tactics Subscribers Read More...

This Is the Stuff of Image Makers

Entertainment, Special Events

Visitors get inside the minds of some top fashion photographers.
A flurry of talent is giving one European center some street cred on the cultural scene, while its shoppers get to peek inside the minds of top fashion photographers. The Photo 18 Fashion Exhibition kicked off at Glatt in Wallisellen, Switzer[...] Tactics Subscribers Read More...

Welcome to Club Royale

Entertainment, Special Events

Think old-school arcades and a little Las Vegas, only not in Vegas.
Comfort is usually what shoppers go for before heading out on a serious quest for the right little black dress or a new mobile phone, but one upscale mall is giving them a reason to dress up just a little bit this month with its posh version of [...] Tactics Subscribers Read More...

Can You Outsmart a 12-year-old?

Sales Promotions & More, Seasonal Giveaways

Shoppers test their general knowledge before kids head back to school.
It's the question that the Debenhams department store and intu center developer are asking shoppers this Back to School season. Actually, it's a series of 10 trivia questions posed online via the QZZR platform, and answering correctly will give [...] Tactics Subscribers Read More...

The Full English with Chloé

Advertising Creative Design, Design Studio

Designer brand takes its fans to breakfast in London’s West End.
If you're a fan of colorful British characters, then you'll enjoy stepping into this London diner together with Chloé's fashionable young women. The French designer label had some fun recently with this commercial that's shot like a behind-the-[...] Tactics Subscribers Read More...

Fall Relief for the Style Impaired

Style Lounge, Stylist and Personal Shopping Services

Mall tries to stand out in what is always a busy season for fashion destinations.
With just a few months between Back to School and the holidays, shopping centers are under pressure every year to make the most of the fall fashion season. Promoting an appealing brand roster is a good place to start for most marketers, but one [...] Tactics Subscribers Read More...

Art on the Walk in Anaheim

Community Relations, Community Room

Artists learn the business side of their industry from a retail marketing team.
Some shopping centers have their temporary retail rosters and Anaheim GardenWalk has its "Art On The Walk" program, only its initiative revolves around the local cultural community. The California center has made it part of its mandate to suppor[...] Tactics Subscribers Read More...

Fashion Show Stars Giant Handmade Dolls

Catwalk Shows, Style Lounge

Couture designers add a whimsical touch to the catwalk to present their new collection.
With a new fashion season upon us, designers are finding ways to distinguish themselves with not only their collections, but also in how they present them. One creative duo recently offered a most unusual catwalk show experience: the use of acti[...] Tactics Subscribers Read More...
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