Bed-In for Love Slated for Shoppi Tivoli

Sales Promotions & More, Seasonal Giveaways

The Swiss mall’s team is thinking outside the customary chocolate box this Valentine’s Day season.

For shoppers who've been diligent about respecting social distancing over the past couple of years, it will feel somewhat strange to walk right past two strangers' bedroom in the middle of Shoppi Tivoli. The surprising scene will pop up when th[...] Tactics Subscribers Read More...

This Could Improve Your Play Area

Amenities, Customer Service

Children are always keen on play spaces, but their parents sometimes need a nudge to unplug.

Last Friday (January 28) was International Lego Day and among all of the ways that fans of the little colored bricks chose to mark the occasion, which this year happened to be the company's 90th birthday, one went beyond the construction feats [...] Tactics Subscribers Read More...

The North Face Pops Up on Changbai

Advertising Creative Design, Design Studio

Fans of the brand had to push their own limits just to reach the brand’s store in the wild.

Retail marketing in a Winter Olympics host city? It's complicated. The North Face knows a little something about that. With the Beijing 2022 Games just around the corner, the outdoor goods brand had to temporarily shut down its iconic store in [...] Tactics Subscribers Read More...

Are You Ready for the New Data Privacy Era?

Technology Lab, Technology News

Darwin Liu of X Agency has a couple of tips on how marketers can adapt to the new context.

War. Doomsday. Apple vs. Facebook. The bout between the two tech giants has been going on for years with no end in sight. If you’re reading this, you already know what iOS 14.5 is: The people’s champion, the “little guy’s” liberator�[...] Tactics Subscribers Read More...

Mall Extends Its Brand’s Reach for LNY

Mall Websites, Sales Promotions & More, Social Media Campaigns, Technology Lab

The Canadian mall is connecting with Asian cultural communities locally and further afield via social influencers.

Nothing can replace authenticity of voice when it comes to culturally-anchored marketing. Yorkdale in Toronto offers a good case in point ahead of this Year of the Tiger by collaborating with an insider group of social influencers. The eight Ca[...] Tactics Subscribers Read More...

Flash a Blue Badge, Park for Free

Community Relations, Community Room, Customer Service, Parking, Property Management

At this UK mall, community mindfulness means accessibility for everyone.

The COVID pandemic has put the issue of citizen vulnerability in the spotlight, including for people with physical disabilities. Beyond mobility barriers, many also have had to carry a heavy financial burden in dealing with their conditions. As[...] Tactics Subscribers Read More...

What’s Next: Car Park Reinventions

Entertainment, Special Events

Pacific Fair’s Blue Car Park morphed into an on-trend venue for sporty youngsters.

A number of forces are pushing shopping center operators to see their on-site parking facilities in new ways. Staff at Pacific Fair (Broadbeach, Australia) have been aware of the amenity's potential for a while and earlier this month they showe[...] Tactics Subscribers Read More...

Epic Fails on Display at Mall of America

Customer Service

While other malls maintain the cult of tech innovation, MOA hosted an exhibit that was an ode to non-starters.

Hindsight is always 20/20, even for tech leaders and other product innovators. What they see, it is worth noting, isn't always ego-boosting. A recent exhibition at Mall of America (MOA – Bloomington, MN) bore witness to this. However, more th[...] Tactics Subscribers Read More...

Innovation: The True Retail Hook

Entertainment, Social Media Campaigns, Special Events, Technology Lab, Technology News

AR and CGI are at the heart of CapitaLand’s latest seasonal retail campaigns.

CapitaLand's promotional deal with POP MART to develop the recent Jolly Molly Christmas campaign was no doubt a real PR coup, given the success that the pure player has had in creating pop-culture products based on some well-known show and game[...] Tactics Subscribers Read More...

Washington Square Preps for Valentine’s Day

Entertainment, Special Events

Social distancing and other pandemic-related rules don’t need to spoil Cupid’s day for shoppers.

Dinner and a movie are still very much on the roster at Washington Square (Portland, USA) for couples wishing to celebrate Valentine's Day. Tickets are already on sale online for the Love Struck Drive-in, a series of rom-com and tear-jerker dou[...] Tactics Subscribers Read More...