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Want Donations? Go Door to Door

Charity Partnerships, Community Room

Donation bag drop-off part of the Food Bank’s community outreach strategy.
We know, it doesn't sound very modern and there is no high-tech innovation in this method of encouraging participation in your shopping center's charitable endeavors, but it can work. Take it from one organization that has spent decades building[...] Tactics Subscribers Read More...

This Is How Shoppers Get Hooked on Culture

Entertainment, Special Events

The Shops at Wailea’s special event roster is stacked with local acts and theme workshops.
There's no doubt about it; culture is at the heart of The Shops at Wailea's marketing strategy. The Hawaiian center offers a wide breath of on-site demonstrations, specialty workshops for adults and children, and live performances with one point[...] Tactics Subscribers Read More...

Developer Turns Fitness into Fundraisers

Community Room, Fundraisers

Shoppers ache and sweat to support people with physical and developmental disabilities.
Fashion and specialty stores still account for the lion's share of tenant rosters in many shopping centers, but the lifestyle category is gaining ground. One American developer is actively pursuing that leasing niche and it is also tying it to i[...] Tactics Subscribers Read More...

MappedIn Announces Apple Collaboration

Apps, Technology Lab

Simon customers will soon benefit from Apple’s indoor mapping capability.
Here we go. Now that Apple has officially launched its new iOS 11 operating system update, which features indoor mapping capability, opportunities for developers abound. Canada's MappedIn, for one, has announced a collaboration of its own with t[...] Tactics Subscribers Read More...

It’s A Smurf Invasion

Entertainment, Special Events

Shopping center rolls out the blue carpet to host collaborative exhibition.
One Aussie center just got on the radar of some very distinctive characters: the Smurfs. Belgian artist Peyo's famous blue-skinned villagers have been spotted in Queensland where they'll be hanging out for a few weeks. Last Thursday, Hyperdom[...] Tactics Subscribers Read More...

Mannequins Come Alive for 24 Sèvres

Advertising Creative Design, Design Studio

LVMH launched a new e-platform that’s all about luxury fashion.
Some might find this creative concept a little odd, and others alluring. Either way, LVMH (the group behind Christian Dior, Edun, Louis Vuitton, Marc Jacobs, several other fashion houses, and a diverse set of companies) will have done its job in[...] Tactics Subscribers Read More...

Mall Hosts Cluster Art Exhibition

Community Relations, Community Room

The community-minded initiative is now in its eighth year.
Given a chance and a challenge, youth will surprise you. The students who participated in one Kiwi center's art exhibition seemed undeterred by the project's theme: Heal the World. Seventeen schools ended up signing on and it made for a treasure[...] Tactics Subscribers Read More...

A Pop of Green at The Mall

Community Room, Sustainability

The Energy Café sparks interest among the sustainability-minded.
Welcoming a hundred-plus visitors is normally not much to write home about, but The Mall Walthamstow was pretty pleased with the turnout at the Energy Café last week. Staffed by representatives of the HEET, The Hornbeam, and Forest Recycling Pr[...] Tactics Subscribers Read More...

This Mall Now Has Its Own Branded Pop-up

Pop-Up Stores, Shopping Center Business

Backed by a media partnership, a marketing and style director swings open the doors of a new fashionable hangout.
As fall ushers in, Canadian consumers get ready to hunker down and rediscover the joys of cozy days and evenings at home. Not great news for retail marketers who need to get them off the couch and away from the tempting ease of Internet shopping[...] Tactics Subscribers Read More...

Retail Car Show Targets Kids, Too

Sales Promotions & More

Automaker Tesla already has the next generation of drivers in its mire.
Here's a new twist on mall car shows: Host a parallel one for kids. That's what high-end electric vehicle maker Tesla did at Hillsdale shopping center in California last month when it presented both its Model X car for mom and dad, and the Model[...] Tactics Subscribers Read More...
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