Mall Entertainment by Design

Mommy illustrator turns ordinary snapshots into keepsakes.

Here's a budget-friendly idea for a seasonal event: turn visiting shoppers' photos into art. This coming Saturday, mommy illustrator and photographer Thu Pham will be doing just that at Westfield Burwood's Spooky Photobooth. Between 11 a.m. a[...] Tactics Subscribers Read More...

Center Adds VR Twist to F&B Promotion

Food & Beverage, Sales Promotions & More

Shoppers will soon have an opportunity to play both chef and food critic.

There's no shortage of sit-down restaurants in shopping centers. Few, however, are given props for their culinary value and are instead often viewed as last-minute additions to a one-stop shopping visit. One center management team is doing its p[...] Tactics Subscribers Read More...

Vogue Vending Machine Lands at Rundle Mall

Style Lounge

Two-day festival stretches the fashion experience beyond catwalk shows and photo ops.

How many vending machines do you know can help spruce up your wardrobe? Rundle Mall and Rundle Street had one last weekend when they held the Vogue Festival. There was A$50,000 (US$39,235) worth of merchandise stashed in the unit in the form of [...] Tactics Subscribers Read More...

Lighting Up the Mall

Entertainment, Special Events

Mall turns its atria into cultural festival grounds bursting with color.

It's Thursday afternoon in the main atrium of a busy mall. Despite the traffic of people zipping in and out of the surrounding shops, some visitors are delving into an entirely different and luminous world. It must be Diwali. Each year, India[...] Tactics Subscribers Read More...

Expansion Planned at Bayfair

Development News, Shopping Center Business

AMP Capital to inject NZ$100 million in the staged development project.

After 30 years of trading, Bayfair Shopping Centre in Tauranga, New Zealand, is ready to begin a new retail chapter. Taking its cue from a growing and increasingly savvy population that is connected and has major-market expectations when it come[...] Tactics Subscribers Read More...

Carvers, Grab Your Pumpkins!

Entertainment, Special Events

There’s a lot of money at stake in this seasonal mall contest.

We are inching closer to Halloween and that has retail marketing teams working overtime. One U.S. mall has joined forces with one of its tenants and a media outlet to deliver an event that will put shoppers' talents to the test. This little cont[...] Tactics Subscribers Read More...

Glatt Builds Giant Worm for Book Fair

Design Studio, Visual Merchandising

The installation stretches out in one of the center’s main retail corridors.

As far as visual merchandising goes, Glatt takes the cake this month. The Swiss shopping center launched its book fair on October 6, and one of its main attractions for families who like to read is a book worm, a giant one. Acting as a focal poi[...] Tactics Subscribers Read More...

AMP Breaks Ground with Bayfair Project

Development News, Shopping Center Business

Part of the plan is to make the Kiwi property a destination for F&B and entertainment.

AMP Capital Shopping Centres has taken another step toward making its Bayfair expansion project a reality. Yesterday, the Australian developer got the green light for its revamped A$115 million (US$87.5m) Bayfair center in Mount Maunganui, New Z[...] Read More...

Malls Add More Tricks to Halloween Treats

Entertainment, Special Events

Free candy is the draw, but there could be so much more to the annual event.

The half-term school holidays are just around the corner in the UK and a few retail destinations are about to turn into little malls of horrors. They won't limit themselves to the familiar Halloween rituals of hanging spooky decorations and feed[...] Tactics Subscribers Read More...

Digital Work Turns Visitors into 14ft. Sculpture

Technology Lab

Interactive social installation draws crowds to Ohio center.

Here's a head turner that could captivate your techie shoppers: an art installation that transforms anyone's digital picture into an imposing public work. That's what Matthew Mohr, a Parsons MFA graduate, did with "As We Are." The commissioned s[...] Tactics Subscribers Read More...