Developer Plans Major Investment in Service

Technology is central to what will be a portfolio-wide roll-out.

Market-exclusive retailers act as a powerful draw for mall shoppers, but service's role in bringing those customers back is often underestimated. One European developer has a comprehensive plan—and a hefty budget—to address that with an "At [...] Tactics Subscribers Read More...

RL Goes for Pet Lovers’ Heartstrings

Mall Websites, Technology Lab

Designer label has a dedicated line and Web page for pups.

Ralph Lauren's (RL) website is proof that visual presentation goes a long way in getting visitors hooked on a brand. The designer label, which is best known for its fashions for men and women, a well as accessories and homewares, has a special l[...] Tactics Subscribers Read More...

How Far Can You Stretch a Seasonal Theme?

Entertainment, Special Events

Halloween line-up offers a wealth of ideas for year-round programming.

Consumer magazines are experts at coming up with new takes on the same themes. How many times have you seen articles on "stylish outfits that will take you from day to night" or "holiday looks for every budget"? The visuals reflect the looks of [...] Tactics Subscribers Read More...

Macy’s to Introduce a Singing Christmas Tree

Entertainment, Special Events

Staff from across the United States will be flown to New York for the big parade.

As far as employee involvement goes, Macy's is our chosen marketer of the week. The department store is getting ready to put on its annual Thanksgiving parade on November 23 and it's calling on its own staff to be among the top acts. They'll cre[...] Tactics Subscribers Read More...

Eat, Post, Love Mall Food

Food & Beverage, Social Media Campaigns

Ongoing promotion has shoppers playing social ambassadors.

The next meal is on us: That's a strong incentive for anyone with a passion for food. One Aussie mall is using it rather liberally to draw shoppers to its restaurant tables and, once they've filled their bellies, have them singing its praises. [...] Tactics Subscribers Read More...

This Pop-up Eatery Is “Pay as You Feel”

Charity Partnerships, Community Room

Mall patrons are invited to pay however much they are willing to give.

It isn't often that entrepreneurs dream up a retail concept with the aim of putting themselves out of business as quickly as possible. It is one temporary mall tenant's social mandate, though, and a lot of shoppers are thankful for it. Adam S[...] Tactics Subscribers Read More...

Trending Now: Shopper Bloggers

Mall Websites, Social Media Campaigns

This little social media competition is pure PR gold.

Shoppers at Manchester Arndale are voluntarily turning themselves into brand ambassadors, just for a chance to do more of the same. The UK center is running a social media contest that promises to make one winner a guest columnist on its website[...] Tactics Subscribers Read More...

This Destination’s Acts Just Got Classier

Entertainment, Special Events

Mixed-use property developer enters partnership with performing arts center.

What turns a space into an arts venue isn't just its physical attributes, but the type of performing acts and exhibitions that it can attract. For that you need connections, and one American mixed-use destination is now sure to get plenty of tho[...] Tactics Subscribers Read More...

Time Out to Open New Market in Miami

Food & Beverage

Branded destination slated to debut in 2018, four years after the inaugural on in Lisbon.

Best known as a where-to guide to finding the best in arts and entertainment, F&B, travel, and more, Time Out has the necessary clout to put a destination on the map. Now it is hoping to generate traffic for its own branded foodie venue: Time Ou[...] Tactics Subscribers Read More...

Sears Store Reborn as Vertical Village

Development News

Redevelopment gives art-deco building a new life as a mixed-use community hub.

For anyone who enjoys seeking evidence of the demise of traditional brick-and-mortar retailing, Sears Crosstown would have been a heck of a find. The historic building sat there abandoned in Memphis (TN, USA) for 20 years until a group of commun[...] Tactics Subscribers Read More...