The Race for Holiday Shoppers Starts Now

The intu Lakeside Christmas 2018 countdown clock has already started ticking.

We know; you've barely had time to catch your breath after delivering your biggest marketing program of the year. That isn't stopping the team at intu Lakeside in Essex, UK. It is already thinking ahead to the next holiday season and planning to[...] Tactics Subscribers Read More...

This Mall Art Is Out of this World

Technology Lab

Aussie center presents tallest AR installation ever made.

It was bound to happen: Artists pushing the boundaries of creativity beyond our physical world to deliver new experiences. It was pretty much the goal of a recent collaboration between an illustrator and a shopping center marketing team. Aust[...] Tactics Subscribers Read More...

Fashion Conscious at Tory Burch

Community Room, Fundraisers

American designer label’s curated holiday set is a gift that gives back.

Mindy Kaling is a busy lady. As the creator and star of The Mindy Project television sitcom, not to mention a best-selling author, she's had little time to get through her holiday list. Luckily, she has a few friends in the right places, includi[...] Tactics Subscribers Read More...

Go Ahead, Take a Digital Seat

Technology Lab, Technology News

Street furniture and signage to get a digital makeover Down Under.

You're on a busy city street, weary from running errands, and need a moment to catch your breath, re-orient yourself, maybe check your e-mail or social pages without breaking the mobile roaming bank. Where do you go? In one Australian city, the [...] Tactics Subscribers Read More...

Kids Get Behind the Wheel

Entertainment

Driving now among role-play leisure activities available to kids at UK shopping centers.

Role-play has always been a big part of growing up, and children across the UK are taking full advantage of the opportunity to actually do something for which they normally would have to wait a lot longer: driving. Young Driver and its team of s[...] Tactics Subscribers Read More...

Social Media Fan Gets “His Own” Eatery

Food & Beverage, Sales Promotions & More

Sustained following and hundreds of posts mean free food for a top customer.

What do you get the ultimate fast-food fanatic for Christmas? A restaurant to call his own, of course. A French chain did exactly that this year, and it's just another one of its latest high-impact marketing strategies. For its #MerryChristma[...] Tactics Subscribers Read More...

Singer Songwriters Step Up to the Mic

Community Room, Entertainment

Life is about to change for a few up-and-coming artists.

It doesn't have quite the clout of the Britain's Got Talent show, but the Young Singer Songwriter Competition that Forestside shopping center (Belfast, Northern Ireland) hosted recently could turn out to be the big break for which Conor Marcus a[...] Tactics Subscribers Read More...

These Fitting Rooms Are Made of Ice

Gift Cards, Sales Promotions & More

Holiday shoppers brave the cold to win free thermals.

There doesn't seem to be much that consumers wouldn't do to get their hands on free merchandise, including getting down to their skivvies in the bitter winter cold. Metropolis at Metrotown and one of its newest tenants, Uniqlo Canada, set up [...] Tactics Subscribers Read More...

AMP Breaks Ground on Bayfair Project

Development News, Shopping Center Business

The plan is to make the Kiwi property a destination for F&B and entertainment.

AMP Capital Shopping Centres has taken another step toward making its Bayfair expansion project a reality. Yesterday, the Australian developer got the green light for its revamped A$115 million (US$87.5m) Bayfair center in Mount Maunganui, New Z[...] Tactics Subscribers Read More...

Where Does Santa Sleep Anyway?

Sales Promotions & More, Seasonal Giveaways

Retailer sends shoppers off on a scavenger hunt to discover St. Nick’s Crash Pad.

There's a certain excitement that surrounds shopping for holiday fashions and home décor, but furniture? Not so much. And there are many more retail categories like it that fall under the radar despite all the seasonal shopping hype. One Americ[...] Tactics Subscribers Read More...