Fleurs de Villes Comes with Feminine Accents

This year’s series serves as an anchor for initiatives that celebrate and support women.

The name already gives it away. When it opens at Bal Harbour Shops in Florida next month, the "Fleurs de Villes FEMMES: A fresh floral celebration inspired by remarkable women" installation will tell the visual stories of individuals of note wh[...] Tactics Subscribers Read More...

Mall Drive Targets Youth Smoking and Vaping

Charity Partnerships, Community Relations, Community Room

A Hawaiian youth coalition makes strides with its anti-smoking awareness campaign.

Twenty-one thousand is the number to remember. That's how many Hawaiian children will end up dying from smoking if habits don't change, according to the state's Pacific Health Institute. So the Coalition for a Tobacco-Free Hawai‘i Youth Counc[...] Tactics Subscribers Read More...

WS Spreads Love in the Neighborhood

Décor Themes, Design Studio

The developer’s public art installations have far-reaching benefits for seniors living in isolation.

WS Development (WS – USA) hit a stroke of serendipity with its latest community program. The company's desire to connect with residents near its neighborhood destinations across New England coincided with the 120th anniversary of Sweethearts [...] Tactics Subscribers Read More...

Head of the Class: Homeschoolers Hit the Mall

Charity Partnerships, Community Relations, Community Room

Some homeschoolers in South Carolina have found their community anchor at the mall.

Lack of access to cutting-edge tech, a wide variety of classes, and extra-curricular activities, not to mention socialization, are often cited as reasons to diss homeschooling. A made-in-America retail partnership is debunking some of those myt[...] Tactics Subscribers Read More...

Angels on Duty at Nový Smíchov

Décor Themes, Design Studio, Sales Promotions, Sales Promotions & More, Visual Merchandising

The Prague center’s retailers and partner brands went big for Valentine’s Day.

Valentine's Day tends to come with its load of anxiety as lovebirds mull over what to get and where to eat to mark the fleeting occasion. At Nový Smíchov (Prague, Czech Republic), a crew of male and female angels came to the rescue, assisting[...] Tactics Subscribers Read More...

Calling All Word Geek Mall Rats

Instagram, Seasonal Giveaways, Social Media Campaigns, Technology Lab

Could a Wordle club and competition series be in your shopping center’s future?

Well, we all could have predicted this one: Wordle becoming a theme for all sorts of retail events and giveaways. One mall developer jumped on the bandwagon recently and used the popular online game to boost its social media following.

Capit[...] Tactics Subscribers Read More...

The Style Battle Is On at Sylvia Park

Advertising Creative Design, Design Studio, Sales Promotions, Sales Promotions & More, Style Lounge

Having shoppers vote for their favorite looks adds another dimension to the center’s fashion campaign.

Style, like people, isn't uni-dimensional. That's part of the sub-text to the "Choose More You" fashion campaign at Sylvia Park (Auckland, New Zealand). To drive home the point and entice shoppers to explore its many stores, beyond their usual [...] Tactics Subscribers Read More...

Boxpark Gives Tinder a Run for Its Money

Entertainment, Special Events

The shipping container mall will play Cupid while giving the nod to retro garage music.

The event team from Boxpark Shoreditch in London is promising visitors a stigma-free experience as they search for kindred spirits this upcoming Valentine's Day. It will do it with some help from an A-list band.

On February 14, singles will [...] Tactics Subscribers Read More...

Place Ste-Foy to Home Deliver Style

Customer Service, Services

Until the COVID pandemic subsides, social media offers shoppers an extra window to seasonal styles.

One minute your mall's marketing team is announcing a new service, the next it's putting everything on pause. That's how retail goes these days and Place Ste-Foy (Québec, Canada) will have to wait a little longer now before gauging shopper int[...] Tactics Subscribers Read More...

Retailer Rallies to Stop Child Bullying

Charity Partnerships, Community Relations, Community Room, Fundraisers

This hybrid fundraising program will test consumers’ benevolence during a pandemic that has children under added stress.

The CKNW Kids' Fund has already had a positive impact on 50,000 children through its Pink Shirt Day initiative, which raises funds to support anti-bullying programs. This upcoming February 23 and all month long, it can once again count on one o[...] Tactics Subscribers Read More...