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Things Are Looking Up at intu Metrocentre
Placemaking means new retail footprint planning for destination shopping centers that want to satisfy the needs of customers looking for emotional and sensory experiences as much as an opportunity to scratch their buying itch. If you want to see which types of tenants developers will rely on in the not-so-distant future to sustain productivity, hea [...]
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Strategic Mallcomm Appointment at Toolbox
Randall McKillop has joined the UK-based Toolbox Group as Executive VP of the Americas for Mallcomm, the company's 360-degree integrated technology and multi-device modular platform fo [...]
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Too Early for Santa Bookings? Think Again
It's a little cheeky to use consumer FOMO as a retail tactic, but it's also hard to resist when all your rivals are in full promo mode. Particularly ahead of the holiday shopping season, marketers will do whatever it takes to position their centers well before gift hunters get overwhelmed by solicitations on the high street and online.
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This Outreach Initiative Is Etched in Steel
Public art has a way of making an impact at first glance and then drawing people in for a more intimate experience. Those are the same qualities that engaging community outreach campaigns possess, as one ongoing British fundraising project has shown.
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What’s Next: Offline/Online Retail Events
The offer to spend two days sampling tasty bites for free is enough to create a foodie frenzy, but what does a retail destination team do once all the crumbs have been swept up? Simple: Keep the buzz going online, just like some Hammerson shopping centers in the UK are doing.
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Free to Feed, and in Plain View
Hashtag campaigns have proven their worth in spreading the word quickly to back various causes. Providing a physical stage to facilitate in-person encounters only amplifies the message and makes it more relatable, which is exactly what a UK shopping center recently did to show its support of an important consumer segment: Breastfeeding mothers.
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This Mall’s Cocktail Hour Will Last 3 Days
After wine, coffee, and beer, drinks with a little more punch are slowly but surely making their way onto retail destinations' festival rosters. The latest: The Trinity Leeds Gin Festival coming this September 6-9 to the Trinity Kitchen.
In association with The Gin Lounge,
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The Development Buck Stops Here
Resilient cities and their retail destinations require much more to plan than blueprints, funding, and functional design. They also require a deep understanding of community building and consumer psychology. The sooner a redevelopment project's PR team can demonstrate that concern and expertise, the better.
If you want to see how it's done, take [...]
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Bag Habits Are Hard to Break
There are two ways you can go about inspiring change: You can spread the word, or you can roll up your sleeves. A UK center clearly went for the latter approach this past June 5 to mark World Environmental Day, easing tenants' transition to more eco-friendly retailing and turning trash into art.
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Summer on Screen at Arena Square
Like road trip playlists, people enjoy their summer flicks. Wembley Park (London, UK) has filled its calendar with Dirty Dancing, La La Land, Mama Mia!, and other blockbusters to keep shoppers coming back to its free Summer on Screen evenings at Arena Square. It's making the o [...]
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