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Shoppers usually go to public markets for the fresh seasonal veggies and fruits, and the odd artisanal piece. Greenstone Shopping Centre in South Africa hopes that they'll also come for live entertainment, children's play and crafting areas, and the opportunity to turn their [...]

If Recyclaville sounds to you like a fanciful creation, you're partially right. It doesn't exist—yet. It's what a primary school student imagined for her ideal future, and it was just the kind of creativity that a South African shopping center team was hoping to witness when it held its Kids Recycling Project. Layla Theron from Hurlyvale Prima [...]

Blue Route Mall (Tokai, South Africa) set the bar high when it hosted a meal-packing event to mark its country's Human Rights Day this past March 21. In partnership with R [...]

The ad wasn’t rude, obnoxious, or over-the-top. It was actually really quite useful, asking: “Vehicle A has such and such brakes, Vehicle B does not – would you put your family at risk?" I sat up and took note. Of course, I needed the brakes on Vehicle A and wouldn’t touch Vehicle B! [I'd just been drawn into the world of comparative advert [...]

Bridal events have proven to be solid marketing hooks to yank shoppers back to the mall in what can be a challenging shoulder season between the December holidays and the arrival of spring fashions. With a lot for brides and grooms to plan, it isn't too hard to come up with attractive special events, shopping nights, and retail collaborations with [...]

In a sea of fashion, beauty, and foodie pop-ups, Greenstone Shopping Centre's latest education-focused installation stands out. Launched last weekend, the South African mall's inflatable Space Maze attracts families with zones that are designed to entertain and stimulate the [...]

As consumers start to think about their Christmas purchases and where they’re going to find additional money to buy those presents the kids wrote to Santa about, retailers are hyperaware that this is the last-ditch effort to make their sales targets for the year. That is surely a daunting task in the current economy, the stuff of which marketing [...]