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What’s Your Holiday Recruitment Strategy?
Young, tech-savvy, and available to work (hard)—not a bad start in building an ideal profile for staff that will be in charge of delivering retailers and shopping centers' critical holiday promotional programs and customer services. Once you start mapping out the breadth of those activations, though, you quickly realize how big a recruitment task [...]
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Why Secondhand Is No Longer Second-rate
Top mainstream retailers are filling the gaps—on their fashion racks and their balance sheets—with the most unlikely of stocks: Secondhand goods. Mindful consumers couldn't be happier.
JCPenney just recently announced that 30 of its stores would soon start selling secondh [...]
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This Is How You Wrap Up a Marketing Season
There's a new bicycle ice-cream cart roaming the streets of Toronto, Canada, and it's Holt Renfrew Centre's way of connecting with local shoppers after completing its interior renovations, right in time for the launch of the fall/winter fashion season. The cen [...]
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This Pop-up Brings the Runway to the Mall
Designer fashions labeled as ready-to-wear collections aren't exactly ready-to-buy for the average consumer. Despite discount schemes and seasonal promotions, prices often remain out of reach and hence the growing popularity of rental boutique concepts. One of the leaders of the category is headed to
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Mall of All Trades: Hawthorn 2.0
A couple of weeks ago, we looked at Hawthorn Mall's placemaking-through-art strategy and its commissioning of four murals to visually signal its imminent transformation. The Vernon Hills (USA) center has now peeled off a few layers to reveal what will become the heart of [...]
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On the Web and Made to Sell
Favoring pretty over practical when designing a retail website has its consequences: Click, browse, scroll, next. Nordstrom has managed to strike a better balance with a site that's binge-worthy for those who crave fashion yet firmly leads visitors to specific merchandise and ( [...]
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KOP Delivers the Daytripper’s To-do List
Some people are perfectly fine meandering around a mall just to browse and catch up on trends, but an eight-year-old? Not likely. For kids, as well as adult purpose shoppers, having a plan before leaving home can be the difference between a so-so and a great experience. With that in mind, the marketers at Tactics Subscribers Read More...
CSR Concern Sparks New Retail Space Planning
Rooftop decks and skyline views have always been associated with a posh urban life, one that’s somewhat disconnected from the daily struggles of ordinary folks. The perception is slowly changing, though, as developers look for innovative uses of prime space as part of their CSR commitment.
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Visual Impact: The Art of Redevelopments
Lush gardens and beach fronts are familiar backdrops for wedding photography, but instead, one couple chose a mural at Hawthorn Mall (Vernon Hills, USA) after tying the knot earlier this summer. The 4,000sq.ft. "Love" piece that
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This Is One Big Retail Mashup
Not so long ago, news of a food truck opening on the high street or a star recording artist headlining a mall's summer festival spread like wildfire. Nowadays, it could be met with a yawn. That's how fast a retail niche becomes a full-fledged (and therefore mundane) category. It was only a matter to time before marketers came up with the next big t [...]
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