Region

Don't be fooled by the primary colors, cubbies, and swings—Akmerkez (Istanbul, Turkey) had much more in mind than entertaining families with small children when it set up its Triangle Terrace. It envisioned it as a homestay getaway for harried shoppers looking for a place to [...]

Switzerland's biggest mall went all out to earn the loyalty of shopping families this summer with back-to-back activities that ranged from donut design to superhero meet-and-greets. It then ended the season with a first: A full-on campout.

Three weeks ago, Sho [...]

The now cult TV series, Game of Thrones might have ended, but fans' attachment to it has yet to weaken. For those who are in withdrawal, Arenas de Barcelona in Spain has a tailor-made event series beginning today: Game of Thrones, The Challenge. For ten days, shoppers will get to lose t [...]

When consumers think of IBM, they mostly envision PCs and enterprise information systems. The company recently brought its Pop-up Experience to Germany's Bikini Berlin, intent on widening that perspective. Until [...]

In this era of focused retail-based placemaking, public art has emerged as a powerful draw for targeted consumer groups and the community at large. Where commissioned one-off pieces used to surprise shoppers, entire collections are now part of the landscape. Art curation is one more thing to add to the management to-do list and a series of new tool [...]

Like the line separating physical from online retailing has all but disappeared, so too has the barrier between indoor and outdoor environments. This week, we highlight one European property that has fully joined the movement that's taking consumers back to nature. That property is Tactics Subscribers Read More...