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No Barking Required to Raise Awareness
They were the picture of good behavior, giant French bulldogs that sat quietly in various parts of Antara Fashion Hall (Antara) in Mexico City. During the entire month of March, the sculptures that local artists realized introduced shoppers to new creators during the center's La [...]
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Facebook Launches Brand Collabs Manager
Influencer marketing is evolving from a side gig to a central strategy, and Facebook is doing what it can to move past its latest woes to take advantage of the trend. This week, it released a new tool, a Tactics Subscribers Read More...
A Conscious H&M
Once a fast-fashion retail darling, H&M is facing challenges in sustaining the attention and patronage of bargain hunters who've lately been gazing at other, lower-cost options and online deals. But despite circulating news that some US$4.3 billion worth of apparel, footwe [...]
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What’s Next: VR Celebrity Events at the Mall
It's the beginning of the year and your shoppers want to start it right with a renewed commitment to overall wellness. For motivation, they can head to your mall bookstore and grab a copy of one of Deepak Chopra's inspirational books, or strap on a virtual reality (VR) heads [...]
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Coke x Adobe x You
If you ever dreamed of adding your design signature to an iconic brand like Coca-Cola, then this is your chance. The beverage giant has teamed up with Adobe for a global creative series challenge and it w [...]
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Consumers on the Run
Despite the ever growing number of retail destinations, brands, and product lines available to them, the one thing that consumers are having trouble sourcing is time—for themselves, family, and meaningful experiences. That's the overwhelming trend that came out of a recent international study.
The German-based
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Malls Get Creative for Earth Hour
Shoppers will have to wait another month before their local centers turn into rally points for environmental awareness and general sustainability causes on Earth Day (April 22). They recently got a chance to get in the right mindset, though, when properties around the globe observed Earth Hour [...]
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6 Avoidable Reasons Why Loyalty Schemes Fail
Loyalty marketing; everyone is trying to do it, but very few are getting it right. Shopping centers are becoming increasingly experimental and, as the race is on to become the most digitally connected property, a loyalty scheme is the obvious choice when looking to bridge customers' online and offline shopping experiences.
Schemes have three mai [...]
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Malls, Retailers Celebrate International Women’s Day
If you're going to shop, you might as well do it for a good cause. By that, we don't mean enhancing a shoe collection or getting the latest gadget, but making a positive impact on others. Fashion retailer Esprit enabled its customers to do just that last weekend when it donated 20 percent of p [...]
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Guinness World Records Seeks Mall Hosts
Guinness World Records has a turnkey GWR Live! customer engagement program, and it's ready to take it to your shopping center. The London-based organization is on the lookout for potential hosts all around the world, so we asked Paul O'Neill, its creative VP, what the most appropria [...]
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