Contributors
About the Author
Mark Coronna
Mark Coronna is Area Managing Partner and CMO with Chief Outsiders, a U.S.-based leading fractional CMO firm specializing in mid-size company growth. He focuses on building diversified revenue and profit streams, sales pipeline improvements, strategic marketing planning, and digital transformation. More info at ChiefOutsiders.com.
Sometimes businesses neglect marketing initiatives that will benefit them long term for the sake of doing what’s most expedient. And unpredictable events, like the current COVID-19 pandemic, make it painfully clear that we must prioritize digital initiatives so they are in place when we need them most.