About Us Contact Us Back Issues Region Advertise Editorial Submissions Subscribe Directory Mall Media Gateway

Banner

The Global Online News Source for Shopping Centers

 

 

Follow us on:

Contributors

Contributor Photo

About the Author

Kirk Hendrickson

Kirk Hendrickson, CEO of Eye Faster, a leading provider of shopper research, developed his expertise in eye tracking and shopper research while leading worldwide field operations for EmSense Corporation and product management for MarketTools, Inc. Hendrickson holds a patent for conducting surveys on mobile phones and was twice a finalist for the EXPLOR Awards. He holds an MBA from the Amos Tuck School of Business Administration, Dartmouth College, and a BS and MS in Mechanical Engineering from Stanford University.

Strategies for Success in the M-Commerce Age Mobile commerce is destined to be the big buzz of 2016, with 95-percent growth in 2015 over the previous year. Expectations vary, but it’s likely that mobile devices will soon overtake computers as the avenue for e-commerce. Brands and retailers welcome the attention they’re receiving on mobile devices, but such abrupt change means [...]