Contributors
About the Author
Jay Dunn
Jay Dunn is President, U.S. Marketing & Operations, for City Chic Collective USA, managing Avenue.com and other branded websites.
Direct Mail Never Deserved to Go Out of Style
The new generation of marketers in fashion e-commerce has an irresistible urge—especially with pure e-commerce players—to equate marketing with digital marketing. It’s understandable that the generational shift that happened in their departments would come with more emphasis being placed on digital marketing, but the [...]