Contributors

About the Author

Christina Norsig

Christina Norsig is the CEO and founder of PopUpInsider, the first and top national online exchange for temporary real estate. She has been heralded as the “Queen of Pop-Up” and possesses unique skills and vision to turn an empty space into an economically successful and buzz-generating property. She has pioneered several techniques for using pop-up retail as a powerful interactive marketing tool for both real estate owners and brands. Her expert opinions have been quoted on CBS News with Katie Couric, PBS Nightly News, NPR, The New York Times, The Wall Street Journal, Crain’s New York Business, USA Today, Chicago Tribune, Reuters, Bloomberg News and INC Magazine.

Norsig is a frequent speaker and lecturer to both students & professionals in the industry. She is now trusted by property owners with hundreds of thousands of square feet around the U.S. to find innovative business concepts to fill the space. She is the author of the first business book on the subject of this form of temporary retailing, Pop-Up Retail: How You Can Master this Global Marketing Phenomenon.

Find out more at www.popupinsider.com, www.popupmarketplace.com, and www.popupretailbook.com.

Insider’s View: Pop-Up Retailing Trends 1. Pop-Up Store within a Store We have seen the growth of established brick-and-mortar merchants rotating out concepts in their stores and creating a store within a store. They generally allocate part of the store’s square footage to the temporary concept. In some cases, the products are complimentary to what the store is cure [...]

Pop-Up Retailing’s Top 7 The trick to productive temporary retailing is to distinguish the space fillers from the retail gems, and Christina Norsig has some ideas on how to zero-in on the real opportunities. In her book, Pop-Up Retail – How You Can Master This Global Marketing Phenomenon, the founder and CEO of PopUpInsider, highlights top retail categories that [...]