Contributors
About the Author
Barry Urquhart
Barry Urquhart, managing director of Marketing Focus, is a business strategist, consumer behavior analysts and conference keynote speaker. Contact him at Urquhart@marketingfocus.net.au or visit www.marketingfocus.net.au.
Barry Urquhart is also on LinkedIn.
The Selling Power of Sensory Suggestion
What a wonderful web we (consumers) weave. An insightful statement, a challenge for all those who seek to service consumers, and a task to ensure that motivations, needs, wants, perceptions, and buying habits are recognized and understood. Within this context, ‘sticking to the knitting’ instead of implementing radical changes is pertinent, albe [...]
Strong on Capacity, Short on Capability
It’s capability not capacity that matters most. That particularly applies to the digital world. The capacity of its many elements, if and when applied astutely, can be so predictive, targeted, accurate and…boring.
Seemingly boundless amounts of information can be collated, analyzed, converted into intelligence and deployed to the advantage a [...]
Is Your Retail Destination Branded for Success?
Brands, products, services, applications and choice abound in the retail world, many with little distinction. Non-differentiated commoditization reigns supreme. As a consequence, for many consumers, pricing is the dominant selection criterion, overwhelming the innate and natural value and virtues of a good brand.
Value is difficult to identify, [...]
Marketing Segmentation: Be Careful…And Sensitive
Differentiation is an important concept in marketing. So too are segmentation and categorization. However, each can have a limited and, in some instances, limiting role to play. Like most things, the initial principles and applications are being progressively superseded and rendered obsolete. It is a common phenomenon in the current dynamic, digita [...]
Arm Yourself for the Battle of the Mind
Let’s face it. Social media, and the Internet in general, are largely “blind” media. They can be frustrating, time wasting and inefficient. Entries and enquiries about wide-ranging but pertinent topics, products and services elicit countless responses, most of which are irrelevant and unappealing. Information overload abounds. The use of SEO [...]