Giant bear and nutcracker anchor mall’s holiday set, double as backdrops for digital Santa photos.

There’s a lot of key marketing research data hidden in all that social media banter. You just need to know where to look and which search terms to use to gain shopper insights.

A few more shopping centers hang up their shingle on Facebook and Twitter as shopper engagement on social media increases sharply, making Klout scores the performance benchmarks to watch

Australia’s Melbourne Central positions itself at the junction of commerce and art with the Living Melbourne multimedia magazine and blog, giving local residents and visitors access to the city’s best kept secrets.

The honeymoon phase is over and consumers’ attraction to plain monochrome QR codes is waning. Some marketers have a solution for that.

In the competitive digital economy today, the challenge to innovate becomes almost obligatory. Business, technology, and a new paradigm of transparency.

Embracing and investing in mobile connectivity is key to retailers catching up to their customers.

The new generation of informed and hyper-connected consumers is changing the parameters of interaction with companies. Social networks and mobile technologies are at the forefront of these changes.

Retail customers can enjoy their few minutes of fame with playful cameos inserted via app in movie blockbuster scenes.

Groupon hasn’t quite become a verb yet, but it’s solidifying its lead as a synonym for online group buying in Singapore.