Krispy Kreme Doughnuts Online Game Promotes Guilt-Free Decadence

Australian chain invites customers to discover new product range one digital lick at a time.

Have you ever felt compelled to lick an ad on your smartphone because it looked so good? Krispy Kreme Doughnuts in Australia is hoping to trigger that kind of reaction from its customers with an online game that allows them to try its new Decade[...] Tactics Subscribers Read More...

Checkpoint Systems Releases Retail Security App

Technology Lab, Technology News

EVOLVE-Store works on smartphones and tablets to support real-time electronic article surveillance in shops.

Shoppers with sticky fingers could lift merchandise from a store and walk out the front door before an associate even had a chance to react. Organized retail crime groups, which America's National Retail Federation says costs its industry $30 bi[...] Tactics Subscribers Read More...

eMarketer Has the Trick to Saving Big on Video Ads

Technology Lab, Technology News

Pre-roll ads will give you the best value, but programmatic direct offers the best viewability rate.

All digital video advertising platforms are not created equal. Some cost more than others and the researchers at eMarketer have come up with a bottom-line breakdown. After pouring over TubeMogul platform data for 2014, they identified pre-roll a[...] Tactics Subscribers Read More...

Social Media In 2015: Targeted, Integrated and Fun

Technology Lab, Technology News

SocialCentiv’s Bernard Perrinne shares his four top tips for making progress on social networks.

Bernard Perrine, co-founder and CEO of SocialCentiv, predicts that businesses will find social media success this year by following these top engagement trends: 1. Targeting Audiences. Instead of trying to reach the masses to find a handfu[...] Tactics Subscribers Read More...

The Bay Caters (sort of) to the Snubbed Fall Wedding

Technology Lab, Technology News

Overshadowed by run-up to holiday season, fall weddings could be untapped source of fashion sales. This Canadian department store chain is giving it a go.

Here’s one way to jumpstart sales of dressy attire before Black Friday and the launch of the holiday shopping season: give fall weddings their props. Canada’s The Bay department store did it simply by adding the “What to Wear to a Fall Wed[...] Tactics Subscribers Read More...

Victoria Beckham: Let Shoppers Browse

Technology Lab, Technology News

Former Spice Girl turned fashion icon and designer has a split-content website that delivers two completely different online shopping experiences.

Notorious browsers can be the thorn in the side of many a store attendant. Online, though, British designer Victoria Beckham doesn’t seem to have any problem with them. On her website, she allows visitors to do exactly as they please—shop or[...] Tactics Subscribers Read More...

Drone Captures Americana Manhasset Ad Film Footage

Technology Lab, Technology News

Campaign includes short film shot on location at Lyndhurst Castle and Harriman Estate in New York, and 60-page luxe fashion book.

The line separating campaign creative from non-commercial art is getting thinner. Consumers’ demand for more emotive and social retail experiences has pushed advertisers to adopt storytelling as the means to present and promote their brands. T[...] Tactics Subscribers Read More...

Beauty Brands Now Stashing Freebies in E-mails, Not Goody Bags

Technology Lab, Technology News

Goody bags are fashion show staples. That’s not necessarily a good thing if many of the beauty products they contain end up lost in the bottom of drawer or, worse, in the trash.

Marketers at two beauty companies are onto something that could prove to be a highly valuable freebie: knowledge. It doesn’t come in a bag, but in shoppers’ e-mail inbox. This past spring, L’Oréal Paris makeup director Elsa Morgan pres[...] Tactics Subscribers Read More...

Transforming The Retail Marketplace with Cloud

Technology Lab, Technology News

Flexibility, increased efficiency and support for IT innovation among cloud computing’s biggest benefits.

Retail is becoming a consumer’s playground— connected, informed and empowered through multi-channels. Customers now expect an enhanced, immediate and consistent shopping experience at their fingertips, anytime and anywhere. In fact, the numb[...] Tactics Subscribers Read More...

Digital Marketing & the Myths of the Walled Garden

Technology Lab, Technology News

Three myths might be preventing your shopping center from reaping the benefits of online marketing and e-commerce, ultimately limiting its profitability.

Too many shopping center marketers and developers have maintained a “walled-garden” mentality since the first enclosed mall was developed. This mindset views the shopping center as a separate ecosystem from the surrounding community retail. [...] Tactics Subscribers Read More...