Dixie Outlet Mall Shoppers to Get VR Lounge

The adventure begins at the Canadian shopping center on August 12.

If the current Pokémon GO craze proves anything, it's that you can create community around technology. Canada's Dixie Outlet Mall has plans to do the same and bring people together when it launches its VR Adventure Lounge on August 12. Devel[...] Tactics Subscribers Read More...

ICSC’s MOCIAL+ Is Just Around the Corner

Technology Lab, Technology News

Get ready to face the retail technologies you fear and turn them into your best assets.

Mark your diaries because the ICSC MOCIAL+ conference is opening in a couple of weeks. With "Marketing, Advertising & Sponsorship in a Digital Age" as its tagline, the event will see retailers, shopping center developers and managers, tech innov[...] Read More...

The Increasing Marketing Power of Emojis

Technology Lab, Technology News

Tactics turned to Travis Montaque to better understand the phenomenon and the value of emoji fluency.

The Oxford Dictionaries word of the year for 2015 was aka the “Face with Tears of Joy” emoji. Merriam-Webster also added the word emoji to its dictionary this year. What does that tell you? Emojis, those small digital images or icons, have b[...] Tactics Subscribers Read More...

These Interactive Eatery Tables Do Everything Except Cook

Technology Lab, Technology News

Inamo St. James restaurant has E-Tables on whose surface guests can tap to complete self-service tasks.

At the Inamo St. James restaurant in London, diners come as much for the experience as they do for the pan-Asian fusion fare. That’s because the trendy Regent Street eatery has E-Tables on whose surface guests can tap to complete self-service [...] Tactics Subscribers Read More...

Gearing Up for Mall 2.0

Technology Lab, Technology News

Today’s dream shopping center is a mobile Web-supported, interactive offline/online environment where visitors are able to connect, socialize, do business, eat, learn, explore art and culture, and be entertained. Oh, and there are stores there too.

There’s a lot that goes into building or redeveloping a shopping center. Architecture, design, utilities planning, facilities, parking lot, and tenant mix— the list goes on. Amidst the stressful months, or years, of trying to do it all on sc[...] Tactics Subscribers Read More...

Welcome to the Tenants’ Eastland

Technology Lab, Technology News

Eastland created a namesake community portal that supports its retailers’ professional lifestyle.

Retailers put a lot of effort into delivering in-store and online experiences that will attract shoppers, encourage repeat visits and steadily increase sales. It isn’t lost on the Eastland marketing team, though, that they are also consumers a[...] Tactics Subscribers Read More...

Outlook 2016: Top 7 Tech Trends

Technology Lab, Technology News

Tech gadgets won’t think for you, but they’ll get better at anticipating your needs.

Forecasters at the Interbrand consultancy and Ready Set Rocket, a digital marketing agency, are hedging their bets on a few trends coming our way this year. By the looks of it, there will be plenty of opportunities for brands that are tuned into[...] Tactics Subscribers Read More...

Parent Influencers: Get to Know and Love Them

Technology Lab, Technology News

Erica Ehm of YummyMummyClub.ca explains why 2016 will belong to retail marketers who have a clear amplification strategy for their online content.

Everyone’s an expert. That phrase used to be steeped in sarcasm and used to chastise people who shared their knowledge without necessarily having related formal education or the backing of a recognizable organization. How things have changed. [...] Tactics Subscribers Read More...

Nerd Alert: Back to Online Security Basics

Technology Lab, Technology News

Alison Monday shares the essential security tips from which anyone who uses a computer or phone can benefit.

It's been a tough few weeks of "un-hacking" websites for folks that found themselves unable to access their homepage or dashboard due to a major security breach. As much as I love being able to save the day, I'd so much rather not see people in [...] Tactics Subscribers Read More...

WithMe Rethinks Retail at Macerich Center

Technology Lab, Technology News

Century 21 Department Store will pop up at Santa Monica Place for six weeks.

Santa Monica Place might have to come up with a new leasing category to keep track of its latest incoming tenant's performance. E-tailer, pop-up, high-tech entertainment venue, flagship store—WithMe is all of that, and it's debuting today at t[...] Tactics Subscribers Read More...