PPMs: Making the New Methodology of Radio Station Rankings Reporting Work for Your Center

Unraveling the mysteries of buying radio advertising.

By Christine Kupczak & Anne Morse Buying radio advertising can sometimes be a mystery to many of us marketing directors. Not only is it complex in terms of calculations, ratings and cost per point, but radio station account executives also in[...] Tactics Subscribers Read More...

Bridging the Cultural Divide on the Web

Mall Websites, Technology Lab, Technology News

A Q&A with Huiping Iler, founder, president and CEO of WinTranslation.com.

Tactics: How aware are companies of the need for Website internationalization?

Web internationalization is the process of modifying a Website so that it can easily be adapted to specific local languages and cultures, whether through translation[...] Tactics Subscribers Read More...

The Big Chase

Customer Service, Services, Technology Lab, Technology News

Shopping centers increasingly rely on partnerships and sponsorships to stretch their marketing budgets, improve profitability and enhance the shopping experience.

Technological advances have enabled malls and their new partners to offer shoppers memorable experiences It’s November 23, 2007. You’ve completed a hectic day of holiday shopping at Mall of America (MOA). All you want to do is go home, pu[...] Tactics Subscribers Read More...

Online for the Holidays

Mall Websites, Technology Lab, Technology News

Shopping centers harness the power of the Web to make Christmas campaigns more dynamic and enhance sales productivity.

Christmas is a highly sensory experience for consumers. The smell of freshly baked gingerbread, the sounds of strolling carolers, the brightly decked halls—these all play an important role in getting consumers in the mood to trim the tree, spe[...] Tactics Subscribers Read More...

Sixty-seconds to Entertain and Inform

Sales Promotions & More, Technology Lab, Technology News

Hazelton Lanes has recently developed a new campaign of informative and entertaining interstitials. They’re a series of 60-second television programs designed to appeal to a primary audience of affluent women aged 35 to 54 years, appearing to be editorial rather than commercial.

Downtown Toronto’s upscale Hazelton Lanes has recently developed a new campaign of informative and entertaining interstitials. They’re a series of 60-second television programs designed to appeal to a primary audience of affluent women aged [...] Tactics Subscribers Read More...