Scan, Touch & Win

Technology Lab, Technology News

QR code coupons were the keys to activate Promenades Cathédrale’s touchscreen kiosks and play to win retailer gift cards.

With a name like Promenades Cathédrale, you’d expect this Canadian mall to be keen on upholding old traditions. Last holiday season, though, it swapped church bells for high-tech tools to entertain shoppers. From November 25 through Christ[...] Tactics Subscribers Read More...

The Twitter Test

Technology Lab, Technology News

College professor uses Twitter to test the emotional impact and effectiveness of commercials that aired during the Super Bowl.

Piyush Kumar, a marketing professor at the University of Georgia’s Terry College of Business, thinks he might have found a way to use social media to gauge the effectiveness and emotional impact of advertising. For his first high-profile test,[...] Tactics Subscribers Read More...

The Memory Boosters

Technology Lab, Technology News

Newad’s $8 million investment will see 3,500 additional digital billboards pop up in retail and entertainment venues in major Canadian markets.

If you want consumers to recall your brand, you have to follow them wherever they go. Yes, even to the washroom. That’s what Newad, a Canadian-based out-of-home advertising agency is doing. It is currently adding 550 new-generation digital boa[...] Tactics Subscribers Read More...

The Hypnotyzing Potion

Technology Lab, Technology News

With its skyscreen, The Place has gained an additional entertainment venue whose focus and purpose it can change anytime it wants.

The rumor mill was active this past November 21 in the central business district of Beijing, China. As the story goes, an unidentified man drove up to The Place shopping and entertainment center, sat down in a lounging chair, flipped opened his [...] Tactics Subscribers Read More...

Expanding Matter

Technology Lab, Technology News

No storage space? No problem. The Adiverse signage and visual merchandising system can virtually hold thousands of articles.

The Adidas universe is a big one: more than 8,000 pairs of athletic shoes…and counting. Try jamming that into a small retail shop’s storage room. Then again, don’t bother because the Adidas merchandising experts have found a better solutio[...] Tactics Subscribers Read More...

The One-Click Wonder

Technology Lab, Technology News

Regular E-mail alerts sent to attention-deficient shoppers lead Clarks Village to trackable retail sales and increased productivity.

Clarks Village didn’t have any difficulty producing tangible evidence to back its digital marketing strategy. The UK outlet center was able to turn its “You’ve Got Mail from Clarks Village” into over £150,000 ($237,000) in retail sales [...] Tactics Subscribers Read More...

Eyeballing Market Share

Technology Lab, Technology News

Out-of-home advertising market research project has firm literally tracking the movements of shoppers’ eyeballs to see what catches their attention at the mall.

No more counting eyeballs, advertising experts will tell you. But nobody said anything about tracking them, until now. Fittingly, EYE Corp. was the firm that commissioned Access Testing to conduct a new out-of-home advertising study this past Ju[...] Tactics Subscribers Read More...

Über Reality at Esquire

Apps, Technology Lab, Technology News

Some magazines, such as Esquire, have begun incorporating digital content accessible on your computer.

Esquire has upped the creative technology ante in its latest issue. The men’s magazine calls it its augmented reality edition and it’s packed with surprises. But readers will need to hop online to Esquire.com/ar and download the app if they [...] Tactics Subscribers Read More...

The Technology Report

Apps, Sales Promotions & More, Technology Lab, Technology News

New marketing technology has brought retailers and shopping centers closer to their customers. We take a look at some of the best examples of marketing technology in action.

New marketing technology has brought retailers and shopping centers closer to their customers. But beyond the ability to deliver improved customer service, expanded entertainment offers and a more customized overall experience, these new tools a[...] Tactics Subscribers Read More...

Radio Days

Technology News

MySpace Canada users can now listen live to over 50 Corus Entertainment radio stations.

http://www.MySpace.com/Radio MySpace Canada users can now listen live to more than 50 radio stations across the country thanks to a new partnership between the social networking portal, Corus Entertainment and StreamTheWorld. Launched on A[...] Tactics Subscribers Read More...