Hybrid is Ralph Lauren’s B2C Summer Style

Mobile Commerce, Retailer Roundup, Sales Promotions & More, Shopping Center Business, Technology Lab, Technology News

Pop in or hop online, the choice is up to fashionistas who are loyal customers of the brand.

Stepping out to shop means stepping onto the web these days for lovers of Lauren Ralph Lauren. Summer collections and edits await on the little digital screen where the brand operates a virtual boutique resembling its Woodbury Common Premium Ou[...] Tactics Subscribers Read More...

Reality Reimagined: Enter the Virtual Influencer

Social Media Campaigns, Technology Lab, Technology News

From innovation to extended exposure, The Media Shop’s Natasha Miller unpacks the benefits for brands.

I recently attended a Global Marketing Forum in which one of the participants briefly touched on the “rise of virtual influencers” as an established media trend. As I began to ponder on the concept, I wondered why on earth anyone would real[...] Tactics Subscribers Read More...

Here’s How to Build a Cyber Security Strategy

Mall Websites, Technology Lab, Technology News

SecurityHQ’s Radmila Blazheska and Eleanor Barlow share their top tips.

Marketing teams often work with sensitive data, be it customer or contact data, in your CRM, WordPress site, payment details, and much more. Chief marketing officers (CMOs), heads of marketing, and marketing directors are accountable for data, [...] Tactics Subscribers Read More...

How Well Do You Serve e-Shopping Personas?

Mobile Commerce, Technology Lab, Technology News, Viral Advertising

Even online and across various platforms, it is crucial to track customer journeys.

Knowing where to meet online consumers is only one aspect of effective omnichannel retail marketing. Just as critical is to understand how they behave while seeking products and services, and which tools they use to hop from one digital platfor[...] Tactics Subscribers Read More...

Willowbrook Enters the Omnichannel Realm

Mall Websites, Technology Lab, Technology News

Cross-shopping and single-cart checkout are among the Canadian property’s new website features.

Canada's Willowbrook shopping center has just taken retail browsing to a new level, at least online. The Langley mall unveiled Storeyline, an omnichannel shopping platform that gives customers access to real-time inventory from more than 40 ten[...] Tactics Subscribers Read More...

Are You Ready for the New Data Privacy Era?

Technology Lab, Technology News

Darwin Liu of X Agency has a couple of tips on how marketers can adapt to the new context.

War. Doomsday. Apple vs. Facebook. The bout between the two tech giants has been going on for years with no end in sight. If you’re reading this, you already know what iOS 14.5 is: The people’s champion, the “little guy’s” liberator�[...] Tactics Subscribers Read More...

Innovation: The True Retail Hook

Entertainment, Social Media Campaigns, Special Events, Technology Lab, Technology News

AR and CGI are at the heart of CapitaLand’s latest seasonal retail campaigns.

CapitaLand's promotional deal with POP MART to develop the recent Jolly Molly Christmas campaign was no doubt a real PR coup, given the success that the pure player has had in creating pop-culture products based on some well-known show and game[...] Tactics Subscribers Read More...

The Rise of a New Analytics Hero

Technology Lab, Technology News, What's Next Market Focus

David Wang of Imply leaps beyond data warehousing and BI to offer a glimpse of the future of analytics.

Every year industry pundits predict data and analytics becoming more valuable the following year. But this doesn’t take a crystal ball to predict. There’s something much more interesting happening that’s going to change everything in the [...] Tactics Subscribers Read More...

What of E-comm Marketing in 2022?

Shopping Center Business, Technology Lab, Technology News, What's Next Market Focus

Darwin Liu of X Agency shares his outlook based on 5 key market trends.

E-commerce marketers are currently bracing themselves for another year of turbulence in the marketplace. A combination of supply chain issues, inflation, and pandemic-induced shifts in buying behavior will continue to demand that marketers find[...] Tactics Subscribers Read More...

Models Beamed to Holographic Show

Catwalk Shows, Style Lounge, Technology Lab, Technology News

PORTL is the tech startup behind marketing first for Canadian retail.

Have you ever taken a picture with your holographic self? The first 100 keeners who turned up for CF Toronto Eaton Centre's "Shop the Look" holiday fashion show last month got to do just that. PORTL, the L.A.-based firm that David Nussbaum foun[...] Tactics Subscribers Read More...