Style Secrets Unveiled at UCM

Fashion influencers share their top tips in the Ontario center’s online video series.

Social influencers are weighing in on what trends are hot this spring and how everyday consumers can replicate them by shopping at Upper Canada Mall (UCM). But while those consumers might see them merely as style experts, the center sees them as[...] Tactics Subscribers Read More...

Westfield Shoppers Follow Actors’ Style Lead

Social Media Campaigns, Technology Lab

Variety feature gets fashion hounds closer to celebrities’ best kept style secrets.

Stylists always claim to be in the know when it comes to celebrities' red carpet-worthy looks. The Westfield marketing crew can actually do it with a straight face. The developer has signed on as the fashion partner of Variety Studio: Actors on [...] Tactics Subscribers Read More...

Kiwi Spreads Joy through Augmented Reality

Social Media Campaigns, Technology Lab

Social media is at the heart of the tech-based holiday experience that debuted yesterday at six New Zealand shopping centers.

With the holiday retail season now in full swing, which shopping center doesn't claim to have the power to deliver a magical experience to its customers? Kiwi Property, though, believes it might have found a way to live up to expectations this y[...] Tactics Subscribers Read More...

REI Chooses to #OptOutside for Black Friday

Social Media Campaigns, Technology Lab

REI entreats members and employees to spend Black Friday in the great outdoors.

After Black Friday infringed right into Thanksgiving dinner for many last year, shoppers and retailers have started pushing back. Many retailers have pledged to keep their doors closed on Thanksgiving itself, offering deals that begin after midn[...] Tactics Subscribers Read More...

Dove Fights For Social Media Self-Esteem

Social Media Campaigns, Technology Lab

#NoLikesNeeded asks the world to give girls a better measure of self-worth.

If you're on Facebook or Instagram, you probably know the agony of putting up a photo and getting no Likes - or the ecstasy of seeing those Likes flood in. Even social media users who've had years to build their own self-esteem fall into that tr[...] Tactics Subscribers Read More...

Ivanhoé Cambridge Launches YouTube Series

Social Media Campaigns, Technology Lab

Global developer focuses on the human experience to position its real estate portfolio as more than an accumulation of building addresses on a map.

Shopping centers and mixed-use developments are living organisms, not just brick-and-mortar constructions. That’s the message that Ivanhoé Cambridge is striving to get across through a series of branding videos that it released a few days ago[...] Tactics Subscribers Read More...

Nordstrom Goes for Size on Instagram

Social Media Campaigns, Technology Lab

Retailer turns a 13,400 sq.ft. installation on its Seattle flagship store’s rooftop into a giant social media post.

Success on social media networks comes from content relevance, creativity, and speed. With its latest PR stunt, Nordstrom has made it about size too. The American-based upscale department store giant's visual team produced a 55-foot re-creation [...] Tactics Subscribers Read More...

Dating Is the New Starbucks Marketing Angle

Social Media Campaigns, Technology Lab

Seattle-based coffeehouse giant teams up with Match.com to serve up more than liquid comfort on location and online for Valentine’s Day.

Starbucks has made its fortune selling “liquid comfort” to go with its wide range of java and tea concoctions. It is now offering comfort of another kind: the perfect place for a first date. The Seattle-based retailer recently used the �[...] Tactics Subscribers Read More...

Global Influencers Take Over Square One’s Social Accounts

Social Media Campaigns, Technology Lab

Seven style hounds offer up their own social accounts to boost the Canadian mall’s profile online, and take turns leading the #SQ1Takeover campaign during Fashion Week events.

The “think globally, act locally” motto seems to have resonated with the marketing strategists in charge of turning Square One shopping center into a premier fashion destination. Last month, they launched the #SQITakeover campaign in partner[...] Tactics Subscribers Read More...

Houndshill’s Social Media Success Was Sparked by Another Brand’s Ads

Social Media Campaigns, Technology Lab

CompareTheMarket.com’s meerkat campaign starring Aleksandr Orlov and Baby Oleg proved that it could be effective outside the realm of the insurance business, and even give a UK mall a hook for its competition.

You might not have heard of Baby Oleg, but at least 3.5 million people have. That’s good for the UK’s Houndshill Shopping Centre. It ran a successful competition last summer with the meerkat character as its theme, and managed to produce tha[...] Tactics Subscribers Read More...